Storytelling for Brands

Storytelling applied to marketing

“We have reached the end of the course! And as you have realized, creating a story is not so complex, it is simpler than you thought. Therefore, I invite you to continue using this great tool because the only way to move and convince a person is through a story. In addition, in this way, you will give an added and differentiating value to each of your clients. So always have pencil and paper, or post-it and crayons on hand! A story always has a structure and you must begin by cementing the story on solid pillars. We never stop learning and we can all teach someone something ... You can also learn from others! Therefore, in attached documents I shared some chapters of my books and other materials that will surely help you. If you need any advice or help or just share an idea or thought, do not hesitate to write to me and, when I can, I will give myself some time to respond. ”

Partial transcription of the video

“Final project. Hi. We reached the end of this course and I hope you liked it. The contents I delivered were made with love for you and I hope to contribute a grain of sand in the construction of your story. Now I will make a summary of what was seen in the course. First I introduced myself and told you what my influences are. I told you about the art of storytelling. Then, we analyze the storytelling and its application in marketing and I made it clear that storytelling is more than telling a story. We analyze that a brand should not tell what it is, but who it is, analyzing its current sta...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Storytelling for Brands

• Level: Beginner
• 98% positive reviews (529)
• 12820 students
• 4 units
• 15 lessons (2h 48m)
• 14 downloads

• Category

  Marketing & Business, Writing

• Areas

  Brand Strategy, Marketing, Storytelling