Storytelling for Brands

Storytelling applied to marketing

“We have reached the end of the course! And as you have realized, creating a story is not so complex, it is simpler than you thought. Therefore, I invite you to continue using this great tool because the only way to move and convince a person is through a story. In addition, in this way, you will give an added and differentiating value to each of your clients. So always have pencil and paper, or post-it and crayons on hand! A story always has a structure and you must begin by cementing the story on solid pillars. We never stop learning and we can all teach someone something ... You can also learn from others! Therefore, in attached documents I shared some chapters of my books and other materials that will surely help you. If you need any advice or help or just share an idea or thought, do not hesitate to write to me and, when I can, I will give myself some time to respond. ”

Partial transcription of the video

“Hello! We've reached the end of this course. and I hope you enjoyed it. All the content I provided was created with much care for you. and I hope I've contributed a small part to the future development of story. Now I'll summarize what we covered in the course. First. i introduced myself and shared who influences me. I spoke about the art of storytelling. We then analyzed storytelling and its application in marketing. I clarified that storytelling is far more than just telling a story. we analyzed that a brand should tell who it is. not just what it is. analyzing their current state and lac...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Storytelling for Brands

• Level: Beginner
• 98% positive reviews (529)
• 12932 students
• 4 units
• 15 lessons (2h 48m)
• 14 downloads

• Category

  Marketing & Business, Writing

• Areas

  Brand Strategy, Marketing, Storytelling