Storytelling for Brands
My influences
A course by Claudio Seguel , Publicist and consultant
About the video: My influences
Overview
“In this lesson, I will tell you about the factors that influenced me and especially those that led me to deepen storytelling as a marketing tool. ”
In this video lesson Claudio Seguel addresses the topic: My influences, which is part of the Domestika online course: Storytelling for Brands. Learn to build stories that resonate with your audience and convey your brand values.
Partial transcription of the video
“Influences. Now I want to tell you what my influences are, why I studied Advertising, why I got into storytelling. Argentine advertising was a strong influence. I realized that there were storyteller departments there. They made true stories when telling a commercial. Because the publicity of the 90s in that country was pure inspiration. Every commercial that was done was almost a masterpiece. My great source of inspiration It was this commercial that I will show you below of the exaggeration Agulla and Baccetti for the Telecom brand of telephony What was in that time. When you reach 54, Yo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Storytelling for Brands
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Category
Marketing & Business, Writing -
Areas
Brand Strategy, Marketing, Storytelling
Claudio Seguel
A course by Claudio Seguel
Claudio Seguel is a publicist, strategic storyteller, and CEO of the consulting agency Brand Story.
He holds a master's in strategic communication from the Pontificia Universidad Católica de Chile, and has more than 15 years of experience in the advertising industry, working in agencies such as Prolam Young and Rubicam as well as Leo Burnett. He later decided to set up his own consultancy, Brandstory, to help companies build their brands. He currently teaches courses on storytelling for advertising at the university where he studied.
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- 15 lessons (2h 48m)
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- Audio: Spanish
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- Level: Beginner
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