Storytelling for Brands
Brand story
A course by Claudio Seguel , Publicist and consultant
About the video: Brand story
Overview
“In this lesson, I will analyze each of the main components of the dramatic arc, to know how to effectively develop the brand account of the project, thus completing the fifth stage of our model Focustory . ”
In this video lesson Claudio Seguel addresses the topic: Brand story, which is part of the Domestika online course: Storytelling for Brands. Learn to build stories that resonate with your audience and convey your brand values.
Partial transcription of the video
“Alright. we have already developed the first four stages of our project. And in this lesson. we are going to learn how to write our own marketing narrative. But first... Let's remember we live in a hyper-mediated world. It's insufficient to just know consumer details like residence. income. or destinations. What are your thoughts on this? We need deeper insights to truly connect with them. Because effective communication goes beyond just good packaging or advertising; it requires genuine connection. Focus groups and surveys often fall short of providing real insight into consumer behavior. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Storytelling for Brands
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Category
Marketing & Business, Writing -
Areas
Brand Strategy, Marketing, Storytelling
Claudio Seguel
A course by Claudio Seguel
Claudio Seguel is a publicist, strategic storyteller, and CEO of the consulting agency Brand Story.
He holds a master's in strategic communication from the Pontificia Universidad Católica de Chile, and has more than 15 years of experience in the advertising industry, working in agencies such as Prolam Young and Rubicam as well as Leo Burnett. He later decided to set up his own consultancy, Brandstory, to help companies build their brands. He currently teaches courses on storytelling for advertising at the university where he studied.
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- 15 lessons (2h 48m)
- 27 additional resources (14 files)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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