Storytelling for Brands

Overview

“In this lesson, I will analyze each of the main components of the dramatic arc, to know how to effectively develop the brand account of the project, thus completing the fifth stage of our model Focustory . ”

In this video lesson Claudio Seguel addresses the topic: Brand story, which is part of the Domestika online course: Storytelling for Brands. Learn to build stories that resonate with your audience and convey your brand values.

Partial transcription of the video

“Brand Story Well, we have already developed the first four stages of the project. In this lesson Let's see how to write our own brand story. But first, remember that we live in a hypermediatized world and it is not enough just to have consumer information as to where he lives, how much he earns, where he moves and what he thinks because good packaging or good publicity It is not enough to connect with that person. The information that focus or surveys give It may be information that is not true. Therefore, as we remember in past lessons, The concept of captive audiences died. Thus, What do ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Storytelling for Brands

• Level: Beginner
• 98% positive reviews (529)
• 12818 students
• 4 units
• 15 lessons (2h 48m)
• 14 downloads

• Category

  Marketing & Business, Writing

• Areas

  Brand Strategy, Marketing, Storytelling