Storytelling for Brands
Who I am
A course by Claudio Seguel , Publicist and consultant
About the video: Who I am
Overview
“To start I will talk about you, so you know who I am, where I have worked and what I am currently doing. ”
In this video lesson Claudio Seguel addresses the topic: Who I am, which is part of the Domestika online course: Storytelling for Brands. Learn to build stories that resonate with your audience and convey your brand values.
Partial transcription of the video
“Presentation. Hi how are you? My name is Claudio Seguel. I am a publicist, I am 41 years old. I was born in the city of Rancagua, but I currently reside in the city of Santiago de Chile. What I can tell you about me? I have a degree in Communication Sciences and I have a Master in Strategic Communication by the Pontifical Catholic University of Chile. They were running in the mid-80s. An important shoe brand in my country had franchises from a line of superhero comics. And every time commercials like this appeared which I will show next, marked my personal life. For the power of Grayskull! ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Storytelling for Brands
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Category
Marketing & Business, Writing -
Areas
Brand Strategy, Marketing, Storytelling
Claudio Seguel
A course by Claudio Seguel
Claudio Seguel is a publicist, strategic storyteller, and CEO of the consulting agency Brand Story.
He holds a master's in strategic communication from the Pontificia Universidad Católica de Chile, and has more than 15 years of experience in the advertising industry, working in agencies such as Prolam Young and Rubicam as well as Leo Burnett. He later decided to set up his own consultancy, Brandstory, to help companies build their brands. He currently teaches courses on storytelling for advertising at the university where he studied.
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- 15 lessons (2h 48m)
- 27 additional resources (14 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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