Course summary
- 15 lessons (2h 48m)
- 27 downloads (14 files)
- 9 exercises
- Course final project
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U1: Introduction
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U2: Storytelling and Marketing
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U3: How to build a brand story
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U4: Boosting the story
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Final project
Recent projects
Claudio Seguel
A course by Claudio Seguel
Teacher
Plus
Publicist and consultant
Claudio Seguel is a publicist, strategic storyteller, and CEO of the consulting agency Brand Story.
He holds a master's in strategic communication from the Pontificia Universidad Católica de Chile, and has more than 15 years of experience in the advertising industry, working in agencies such as Prolam Young and Rubicam as well as Leo Burnett. He later decided to set up his own consultancy, Brandstory, to help companies build their brands. He currently teaches courses on storytelling for advertising at the university where he studied.
- 98% positive reviews (529)
- 12,817 students
- 15 lessons (2h 48m)
- 27 additional resources (14 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
