Storytelling for Brands
Focusing on the stories
A course by Claudio Seguel , Publicist and consultant
About the video: Focusing on the stories
Overview
“In this lesson I will teach you how to identify the stories that can contribute to the future brand or product story, working on the second stage of the method Focustory .”
In this video lesson Claudio Seguel addresses the topic: Focusing on the stories, which is part of the Domestika online course: Storytelling for Brands. Learn to build stories that resonate with your audience and convey your brand values.
Partial transcription of the video
“Focusing on the stories. Well, it is time that we focus on the story. We've already been talking a lot about how brands They must build powerful stories to connect emotionally. This has a meaning, this has a reason. This happens because the world changed. The world changed Today we pass from a passive audience to an audience that is too hyperactive Who comments everything, debates everything, He knows everything in seconds In fact, we live in an increasingly smaller world. This man you can see on screen, Marshall McLuhan, already raised in the sixties, the concept of a global village. That ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Storytelling for Brands
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Category
Marketing & Business, Writing -
Areas
Brand Strategy, Marketing, Storytelling
Claudio Seguel
A course by Claudio Seguel
Claudio Seguel is a publicist, strategic storyteller, and CEO of the consulting agency Brand Story.
He holds a master's in strategic communication from the Pontificia Universidad Católica de Chile, and has more than 15 years of experience in the advertising industry, working in agencies such as Prolam Young and Rubicam as well as Leo Burnett. He later decided to set up his own consultancy, Brandstory, to help companies build their brands. He currently teaches courses on storytelling for advertising at the university where he studied.
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- 15 lessons (2h 48m)
- 27 additional resources (14 files)
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- Audio: Spanish
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- Level: Beginner
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