Introduction to Visual Merchandising
Materials and lighting
A course by Kiosco Creativo , Creative Directors
About the video: Materials and lighting
Overview
“In this lesson we will see the materials selected for our showcase. You will know the cons and pros of them. We will also see the type of lighting we will have to highlight the product and achieve a depth effect on the showcase. ”
In this video lesson Kiosco Creativo addresses the topic: Materials and lighting, which is part of the Domestika online course: Introduction to Visual Merchandising. Learn to design unique window displays and bring them to life using visual merchandising techniques.
Partial transcription of the video
“In this lesson. we will talk to you about the materials and lighting we selected for our project. We chose cardboard for the plants. as it offers a variety of shades. as shown in the color palette. with cardboards available in all hues. We opted for white cardstock for printing as it provided two gradient shades. transitioning from darker. To achieve this effect. it was crucial to print on both sides of the cardstock. to make sure the white section of the showcase remained hidden from view. We could have crafted these intricate cuts manually. yet given our somewhat limited budget. we decide...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Visual Merchandising
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Category
Architecture & Spaces, Craft -
Areas
DIY, Interior Decoration, Paper Craft, Retail Design, Spatial Design
Kiosco Creativo
A course by Kiosco Creativo
Carla and Laura are the founders and creative directors of Kiosco Creativo, a studio specializing in design and advertising. They have been working in the creative world for more than 12 years. Carla studied advertising art direction and Laura studied graphic design and communication.
In 2011, they started their creative boutique, where they design efficient, creative solutions to connect clients with their audience. They offer a range of services including visual identity development, advertising campaigns, editorial design, display design, and content creation for social media. In 2014, they began to specialize in visual merchandising and have since designed more than 20 displays for clients like Hermès (in Panama, Mexico, and Brazil), Swarovski, and Disney.
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- 20 lessons (1h 17m)
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- Level: Beginner
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