Introduction to Visual Merchandising
Materials and lighting
A course by Kiosco Creativo , Creative Directors
About the video: Materials and lighting
Overview
“In this lesson we will see the materials selected for our showcase. You will know the cons and pros of them. We will also see the type of lighting we will have to highlight the product and achieve a depth effect on the showcase. ”
In this video lesson Kiosco Creativo addresses the topic: Materials and lighting, which is part of the Domestika online course: Introduction to Visual Merchandising. Learn to design unique window displays and bring them to life using visual merchandising techniques.
Partial transcription of the video
“UNIT 5 LESSON 3 MATERIALS AND LIGHTING In this lesson we will talk about materials and lighting that we select for the project. For plants, we decided to work with cardboard. As you can see, in the color palette, there are cards of all shades. We decided to do it with white cardboard for printing because we gained two shades in gradient from lighter to darker. For this case, it was important to print it on both sides because that's how we made sure it didn't look the white part of no point of the showcase. We could make these cuts by hand but, as we had a budget, we prefer to make a laser c...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Visual Merchandising
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Category
Architecture & Spaces, Craft -
Areas
DIY, Interior Decoration, Paper Craft, Retail Design, Spatial Design
Kiosco Creativo
A course by Kiosco Creativo
Carla and Laura are the founders and creative directors of Kiosco Creativo, a studio specializing in design and advertising. They have been working in the creative world for more than 12 years. Carla studied advertising art direction and Laura studied graphic design and communication.
In 2011, they started their creative boutique, where they design efficient, creative solutions to connect clients with their audience. They offer a range of services including visual identity development, advertising campaigns, editorial design, display design, and content creation for social media. In 2014, they began to specialize in visual merchandising and have since designed more than 20 displays for clients like Hermès (in Panama, Mexico, and Brazil), Swarovski, and Disney.
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- Level: Beginner
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