Introduction to Visual Merchandising

Final project

“We have reached the end of the course. Thanks for joining us! We hope you enjoyed each lesson. Now we would love to see your final work. Remember these points: 1. Always tell a good story that conveys the essence of the brand 2. Try to highlight and integrate the product in the showcase 3. Dare to explore solutions and materials. Do not stay in your comfort zone. 4. When choosing your brand, find one with which you identify or you are passionate, this will make you have more fun in the process. We will try to give you feedback as soon as we can, but we also recommend you to be active in the forums to see opinions and references from other students. Together we can enrich this experience much more. ”

Partial transcription of the video

“FINAL PROJECT Hello again. Now we finish the course. Let's see what we learned. We start with vitrinismo and the impact it could have on sales. Then we talk about how to generate a narrative and produce emotions, thus being able to generate a connection between the audience and the brand. We also saw how to integrate the product into the history of the showcase to always be the focal point and never lose sight. We also talk about heights and depths To highlight the product. Then we saw how to get the most out of the space they give you, With or without bottom. We also saw how lighting helps...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Visual Merchandising

• Level: Beginner
• 96% positive reviews (302)
• 7508 students
• 6 units
• 20 lessons (1h 17m)
• 4 downloads

• Category

  Architecture & Spaces, Craft

• Areas

  DIY, Interior Decoration, Paper Craft, Retail Design, Spatial Design