Introduction to Visual Merchandising
illumination
A course by Kiosco Creativo , Creative Directors
About the video: illumination
Overview
“In this lesson we will talk about the effect that lighting has on showcases and how it allows us to create environments, depths and highlight products. ”
In this video lesson Kiosco Creativo addresses the topic: illumination, which is part of the Domestika online course: Introduction to Visual Merchandising. Learn to design unique window displays and bring them to life using visual merchandising techniques.
Partial transcription of the video
“UNIT 3 LESSON 4 LIGHTING In this lesson we will talk about the effect of lighting on the showcases, how it allows us to create environments, depths and highlight the product. Lets go see it. Lighting helps us in many aspects, It helps us create depths. Look at this completely flat image, we add a lighting effect and it already looks completely deep. This is such an example. It also helps us tell stories, highlighting objects or giving a visual order to the showcase. It helps us discover, create shadows, effects, unexpected things. It also navigates us to a focal point and also helps us crea...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Visual Merchandising
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Category
Architecture & Spaces, Craft -
Areas
DIY, Interior Decoration, Paper Craft, Retail Design, Spatial Design
Kiosco Creativo
A course by Kiosco Creativo
Carla and Laura are the founders and creative directors of Kiosco Creativo, a studio specializing in design and advertising. They have been working in the creative world for more than 12 years. Carla studied advertising art direction and Laura studied graphic design and communication.
In 2011, they started their creative boutique, where they design efficient, creative solutions to connect clients with their audience. They offer a range of services including visual identity development, advertising campaigns, editorial design, display design, and content creation for social media. In 2014, they began to specialize in visual merchandising and have since designed more than 20 displays for clients like Hermès (in Panama, Mexico, and Brazil), Swarovski, and Disney.
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- 20 lessons (1h 17m)
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- Level: Beginner
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