Introduction to Visual Merchandising
Storytelling
A course by Kiosco Creativo , Creative Directors
About the video: Storytelling
Overview
“In this lesson we will talk about the strength of storytelling. We will see cases of brands that apply it as a strategy to produce emotions and create a connection with the audience. We will also see how storytelling is applied in showcases and how the narrative should be aligned with the brand, reflecting its essence and personality.”
In this video lesson Kiosco Creativo addresses the topic: Storytelling, which is part of the Domestika online course: Introduction to Visual Merchandising. Learn to design unique window displays and bring them to life using visual merchandising techniques.
Partial transcription of the video
“In this lesson. we will discuss how to create a narrative to evoke emotions and build a connection between the audience and the brand. Let's take a look at it. Humans always try to find meaning in things. They interpret messages in their own way. in their own They may understand it or even invent connections just to feel they comprehended a message. And if they don't understand it. they ignore it. dismiss it. This leads us to how to convey something complex. Communicating complex ideas isn't easy. Here we can employ storytelling. which is a versatile technique using narratives and factual e...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Visual Merchandising
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Category
Architecture & Spaces, Craft -
Areas
DIY, Interior Decoration, Paper Craft, Retail Design, Spatial Design
Kiosco Creativo
A course by Kiosco Creativo
Carla and Laura are the founders and creative directors of Kiosco Creativo, a studio specializing in design and advertising. They have been working in the creative world for more than 12 years. Carla studied advertising art direction and Laura studied graphic design and communication.
In 2011, they started their creative boutique, where they design efficient, creative solutions to connect clients with their audience. They offer a range of services including visual identity development, advertising campaigns, editorial design, display design, and content creation for social media. In 2014, they began to specialize in visual merchandising and have since designed more than 20 displays for clients like Hermès (in Panama, Mexico, and Brazil), Swarovski, and Disney.
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- 20 lessons (1h 17m)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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