Introduction to Visual Merchandising
Focal point, composition and balance
A course by Kiosco Creativo , Creative Directors
About the video: Focal point, composition and balance
Overview
“In this lesson we will show you how to create a focal point in the showcase and how to play with heights and depths to highlight the product. We will also see how to use composition and balance to create harmony, movement and visual hierarchy. ”
In this video lesson Kiosco Creativo addresses the topic: Focal point, composition and balance, which is part of the Domestika online course: Introduction to Visual Merchandising. Learn to design unique window displays and bring them to life using visual merchandising techniques.
Partial transcription of the video
“In this lesson. we'll discuss how to create the focal point. We'll also talk about heights and depths to always highlight the product. In design. balance is key. You must distribute design elements and products to create good balance and composition. You can experiment with symmetrical and asymmetrical balances. Let's first talk about symmetrical balance. Here. the easiest way is to have a center. Once you've centered the design. you can split and evenly distribute elements to both sides. creating a and logical layout. This example is impressive; they achieved excellent symmetry and combine...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Visual Merchandising
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Category
Architecture & Spaces, Craft -
Areas
DIY, Interior Decoration, Paper Craft, Retail Design, Spatial Design
Kiosco Creativo
A course by Kiosco Creativo
Carla and Laura are the founders and creative directors of Kiosco Creativo, a studio specializing in design and advertising. They have been working in the creative world for more than 12 years. Carla studied advertising art direction and Laura studied graphic design and communication.
In 2011, they started their creative boutique, where they design efficient, creative solutions to connect clients with their audience. They offer a range of services including visual identity development, advertising campaigns, editorial design, display design, and content creation for social media. In 2014, they began to specialize in visual merchandising and have since designed more than 20 displays for clients like Hermès (in Panama, Mexico, and Brazil), Swarovski, and Disney.
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- 20 lessons (1h 17m)
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- Level: Beginner
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