Introduction to Visual Merchandising
Brief
A course by Kiosco Creativo , Creative Directors
About the video: Brief
Overview
“In this lesson we are going to show you how we created our client's brief by unifying all the valuable information that would help us when making our showcase. ”
In this video lesson Kiosco Creativo addresses the topic: Brief, which is part of the Domestika online course: Introduction to Visual Merchandising. Learn to design unique window displays and bring them to life using visual merchandising techniques.
Partial transcription of the video
“Now we will show you how to prepare a brief. We'll do it with our brand. you do it with yours. The primary purpose of a brief is to compile all relevant information and valuable materials that will us in designing our displays. This information is intended to help us meet all the necessary requirements ensure that our displays are both effective and engaging. When creating a brand identity. our goal is to understand the brand's needs and craft something truly that captures its essence and resonates with the audience. Unlike conventional approaches where a brief just a collection of notes in...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Visual Merchandising
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Category
Architecture & Spaces, Craft -
Areas
DIY, Interior Decoration, Paper Craft, Retail Design, Spatial Design
Kiosco Creativo
A course by Kiosco Creativo
Carla and Laura are the founders and creative directors of Kiosco Creativo, a studio specializing in design and advertising. They have been working in the creative world for more than 12 years. Carla studied advertising art direction and Laura studied graphic design and communication.
In 2011, they started their creative boutique, where they design efficient, creative solutions to connect clients with their audience. They offer a range of services including visual identity development, advertising campaigns, editorial design, display design, and content creation for social media. In 2014, they began to specialize in visual merchandising and have since designed more than 20 displays for clients like Hermès (in Panama, Mexico, and Brazil), Swarovski, and Disney.
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