Introduction to Visual Merchandising
Brief
A course by Kiosco Creativo , Creative Directors
About the video: Brief
Overview
“In this lesson we are going to show you how we created our client's brief by unifying all the valuable information that would help us when making our showcase. ”
In this video lesson Kiosco Creativo addresses the topic: Brief, which is part of the Domestika online course: Introduction to Visual Merchandising. Learn to design unique window displays and bring them to life using visual merchandising techniques.
Partial transcription of the video
“UNIT 4 LESSON 3 BRIEF Now we will teach you to prepare a brief. We will do it with our brand. Do it with yours. The main thing about a brief is to gather all the possible information and all the possible valuable material that helps us when making the showcase. The idea is that this information helps us to comply all the needs of the brand and do something very special for her that reflects its essence and that connects with the viewer. Usually a brief does not look this way. Usually in a folder we collect all the information we receive and in a Word document we write all the most technical...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Visual Merchandising
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Category
Architecture & Spaces, Craft -
Areas
DIY, Interior Decoration, Paper Craft, Retail Design, Spatial Design
Kiosco Creativo
A course by Kiosco Creativo
Carla and Laura are the founders and creative directors of Kiosco Creativo, a studio specializing in design and advertising. They have been working in the creative world for more than 12 years. Carla studied advertising art direction and Laura studied graphic design and communication.
In 2011, they started their creative boutique, where they design efficient, creative solutions to connect clients with their audience. They offer a range of services including visual identity development, advertising campaigns, editorial design, display design, and content creation for social media. In 2014, they began to specialize in visual merchandising and have since designed more than 20 displays for clients like Hermès (in Panama, Mexico, and Brazil), Swarovski, and Disney.
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