Introduction to Visual Merchandising
Showcase
A course by Kiosco Creativo , Creative Directors
About the video: Showcase
Overview
“In this lesson we will tell you about the showcase, from its history, the impact they have on the point of sale and the connection they create with the audience. We will talk about the importance of creating tangible experiences that awaken the senses of the consumer and that produces an affinity with the brand.”
In this video lesson Kiosco Creativo addresses the topic: Showcase, which is part of the Domestika online course: Introduction to Visual Merchandising. Learn to design unique window displays and bring them to life using visual merchandising techniques.
Partial transcription of the video
“In this lesson. we will discuss the history of displays. their impact as a sales tool. and the they create with the audience. Humans have always sought ways to highlight and showcase their belongings or products to obtain return. Before money existed. bartering was common. where one product was exchanged for another based on its value. Then came public markets. where goods were displayed on the street in small stalls to catch the attention of passersby and make a sale. However. showcases as we know them today originated in the 18th century alongside the Industrial Revolution. when stores be...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Visual Merchandising
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Category
Architecture & Spaces, Craft -
Areas
DIY, Interior Decoration, Paper Craft, Retail Design, Spatial Design
Kiosco Creativo
A course by Kiosco Creativo
Carla and Laura are the founders and creative directors of Kiosco Creativo, a studio specializing in design and advertising. They have been working in the creative world for more than 12 years. Carla studied advertising art direction and Laura studied graphic design and communication.
In 2011, they started their creative boutique, where they design efficient, creative solutions to connect clients with their audience. They offer a range of services including visual identity development, advertising campaigns, editorial design, display design, and content creation for social media. In 2014, they began to specialize in visual merchandising and have since designed more than 20 displays for clients like Hermès (in Panama, Mexico, and Brazil), Swarovski, and Disney.
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- 20 lessons (1h 17m)
- 16 additional resources (4 files)
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- Audio: Spanish, English, French, Italian, Portuguese
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- Level: Beginner
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