Introduction to Visual Merchandising
Brainstorm and concepts
A course by Kiosco Creativo , Creative Directors
About the video: Brainstorm and concepts
Overview
“In this lesson we will talk about the creative process: from research and search for inspiration, to the conceptualization and creation of a moodboard. The Brainstorm will be based on our showcase. ”
In this video lesson Kiosco Creativo addresses the topic: Brainstorm and concepts, which is part of the Domestika online course: Introduction to Visual Merchandising. Learn to design unique window displays and bring them to life using visual merchandising techniques.
Partial transcription of the video
“UNIT 5 LESSON 1 BRAINSTORM AND CONCEPTS In this lesson we will talk about the creative process from research and the search for inspiration for the conceptualization of mood board. The brainstorm we will make will be based on our showcase. We'll see. We already have the full brief, we already know the brand, We know what products we want to exhibit. We already have all the information, now we have to digest it. Sometimes it is good to decompose to compose. Let's try to separate and organize everything very well To understand everything we have. This phrase fascinates me, is from Benjamin Fr...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Visual Merchandising
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Category
Architecture & Spaces, Craft -
Areas
DIY, Interior Decoration, Paper Craft, Retail Design, Spatial Design
Kiosco Creativo
A course by Kiosco Creativo
Carla and Laura are the founders and creative directors of Kiosco Creativo, a studio specializing in design and advertising. They have been working in the creative world for more than 12 years. Carla studied advertising art direction and Laura studied graphic design and communication.
In 2011, they started their creative boutique, where they design efficient, creative solutions to connect clients with their audience. They offer a range of services including visual identity development, advertising campaigns, editorial design, display design, and content creation for social media. In 2014, they began to specialize in visual merchandising and have since designed more than 20 displays for clients like Hermès (in Panama, Mexico, and Brazil), Swarovski, and Disney.
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