Introduction to Visual Merchandising
Order and brand analysis
A course by Kiosco Creativo , Creative Directors
About the video: Order and brand analysis
Overview
“In this lesson you will know the assignment and we will teach you the importance of knowing in depth the brand with which you are going to work. You will see all the questions we asked our client to know their DNA and their needs. Only knowing the brand well can we create a showcase that goes according to its essence. ”
In this video lesson Kiosco Creativo addresses the topic: Order and brand analysis, which is part of the Domestika online course: Introduction to Visual Merchandising. Learn to design unique window displays and bring them to life using visual merchandising techniques.
Partial transcription of the video
“UNIT 4 LESSON 1 ORDER AND BRAND ANALYSIS In this lesson we will talk about the assignment and the importance of asking, listen and analyze customer needs to create a showcase that goes according to the essence of the brand and create a connection between the brand and the viewer. First we must ask where the brand comes from, what is your story, what is your reason for being, how the brand was born, why the brand was born, What is your philosophy, what is your vision. This will give us the basis to begin to understand the brand. It is also very important to know your values, which are like t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Visual Merchandising
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Category
Architecture & Spaces, Craft -
Areas
DIY, Interior Decoration, Paper Craft, Retail Design, Spatial Design
Kiosco Creativo
A course by Kiosco Creativo
Carla and Laura are the founders and creative directors of Kiosco Creativo, a studio specializing in design and advertising. They have been working in the creative world for more than 12 years. Carla studied advertising art direction and Laura studied graphic design and communication.
In 2011, they started their creative boutique, where they design efficient, creative solutions to connect clients with their audience. They offer a range of services including visual identity development, advertising campaigns, editorial design, display design, and content creation for social media. In 2014, they began to specialize in visual merchandising and have since designed more than 20 displays for clients like Hermès (in Panama, Mexico, and Brazil), Swarovski, and Disney.
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- 20 lessons (1h 17m)
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- Level: Beginner
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