Best seller

Introduction to Visual Merchandising

A course by Kiosco Creativo
Creative Directors. Panama City, Panama.
Joined February 2019
, Creative Directors

Learn to design unique window displays and bring them to life using visual merchandising techniques

  • Best seller Spanish with subtitles in English
  • 96% positive reviews (248)
  • 5524 students

Learn to design unique window displays and bring them to life using visual merchandising techniques



Spanish with subtitles in English
  • 96% positive reviews (248)
  • 5524 students
  • 20 lessons (1h 17m)
  • 16 additional resources (4 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Visual merchandising encompasses a wide range of disciplines, from art direction to interior design, and gives you the opportunity to play with colors, materials, perspective, depth, and even create optical effects. Carla and Laura, the founders and creative directors of Kiosco Creativo, began their journey into the world of visual merchandising for big brands in 2014. Since then, they have designed more than 20 displays for the likes of Hermès (in Panama, Mexico, and Brazil), Swarovski, and Disney.

In this online course, learn the fundamentals of visual merchandising to build eye-catching displays. Your teachers guide you through their creative process step by step, from preparing the brief and developing the concept to delivering final design specifications. Ready to turn heads with your product displays?

What will you learn in this online course?

Course table of contents

  • U1
    U1. Presentation
  • U2
    U2. Introduction to vitrinismo
  • U3
    U3. Showcase technicalities
  • U4
    U4. The preproduction of the project
  • U5
    U5. Creative process
  • U6
    U6. Final art, production and assembly
  • FP
    FP Final project
View details

Begin by getting to know Carla and Laura, the founders of Kiosco Creativo. They tell you about the work they do and how they got into visual merchandising, along with influences that inspire them.

Continue with an introduction to visual merchandising and its impact on consumers, and consequently, sales. See why storytelling is essential to building an emotional connection between brands and their audience, as well as how to craft a narrative that aligns with the brand's values. Then, discover how to enhance products through the power of simplicity and produce the wow effect.

Next, learn how to make the most of a display space, focusing on composition, balance, and creating a focal point. Your teachers also share some tips on playing with height and depth.

Review your materials and their characteristics to ensure they match your concept and budget before looking at how lighting can create a specific mood for the display.

Time to get working on your project. Learn to prepare a brief based on your client's needs, along with a detailed budget.

Dive into the creative process by gathering inspiration in a mood board to develop a concept and capture it in a sketch, either drawn by hand or with a design program. Then, decide on the materials and lighting that best suit your design before looking at how to present your project to the client.

To wrap up, see how to create the final artwork, deliver the specifications to suppliers, and assemble a mock-up of your display.

What is this course's project?

Design a window display for a brand, from the brief and the concept to the final design.

Projects by course students

Who is this online course for?

Anyone interested in visual merchandising, either for their own business or other brands.

Requirements and materials

Basic knowledge of design (whether it's graphic design, interior design, or architecture) is required.

As for materials, you need basic drawing tools or a program like Adobe Illustrator, Photoshop or SketchUp, as well as whatever medium you want to use to make your display.


Reviews

5524 Students
248 Reviews
96% Positive ratings

Kiosco Creativo

A course by Kiosco Creativo

Teacher Plus
Creative Directors

Carla and Laura are the founders and creative directors of Kiosco Creativo, a studio specializing in design and advertising. They have been working in the creative world for more than 12 years. Carla studied advertising art direction and Laura studied graphic design and communication.

In 2011, they started their creative boutique, where they design efficient, creative solutions to connect clients with their audience. They offer a range of services including visual identity development, advertising campaigns, editorial design, display design, and content creation for social media. In 2014, they began to specialize in visual merchandising and have since designed more than 20 displays for clients like Hermès (in Panama, Mexico, and Brazil), Swarovski, and Disney.


Content

  • U1

    Presentation

    • Presentation
    • Influences
    • What will we do during the course?
  • U2

    Introduction to vitrinismo

    • Showcase
    • Storytelling
    • Product integration and enhancement
    • Surprise the viewer
  • U3

    Showcase technicalities

    • Space
    • Focal point, composition and balance
    • materials
    • illumination
  • U4

    The preproduction of the project

    • Order and brand analysis
    • Budget, space and duration
    • Brief
  • U5

    Creative process

    • Brainstorm and concepts
    • Sketches
    • Materials and lighting
    • Presentation to the client
  • U6

    Final art, production and assembly

    • Final art and suppliers
    • Mounting
  • FP

    Final project

    • Final project

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Introduction to Visual Merchandising. Architecture, Spaces, and Craft course by Kiosco Creativo Best seller

Introduction to Visual Merchandising

A course by Kiosco Creativo
Creative Directors. Panama City, Panama.
Joined February 2019
  • 96% positive reviews (248)
  • 5524 students