Introduction to Visual Merchandising
Surprise the viewer
A course by Kiosco Creativo , Creative Directors
About the video: Surprise the viewer
Overview
“In this lesson we will give you techniques to create creative and eye-catching showcases that capture the viewer's attention. We will show examples of showcases that do very well and that apply solutions such as playing with perspective, scale, color, among other things. ”
In this video lesson Kiosco Creativo addresses the topic: Surprise the viewer, which is part of the Domestika online course: Introduction to Visual Merchandising. Learn to design unique window displays and bring them to life using visual merchandising techniques.
Partial transcription of the video
“We already saw how we can captivate the viewer with a story and how we can integrate or highlight a product in a display. In this lesson. we'll give you more tips on how to surprise the viewer. As we've mentioned. one of our goals when creating a display is to make it eye-catching and surprising. But how do we achieve this? Let's look at some tactics that can help. Let's start by talking about color. Color is a key component in window dressing. It has the power to convey different emotions and attract the viewer. Even color can influence the perception of a product. This is why we need to k...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Visual Merchandising
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Category
Architecture & Spaces, Craft -
Areas
DIY, Interior Decoration, Paper Craft, Retail Design, Spatial Design
Kiosco Creativo
A course by Kiosco Creativo
Carla and Laura are the founders and creative directors of Kiosco Creativo, a studio specializing in design and advertising. They have been working in the creative world for more than 12 years. Carla studied advertising art direction and Laura studied graphic design and communication.
In 2011, they started their creative boutique, where they design efficient, creative solutions to connect clients with their audience. They offer a range of services including visual identity development, advertising campaigns, editorial design, display design, and content creation for social media. In 2014, they began to specialize in visual merchandising and have since designed more than 20 displays for clients like Hermès (in Panama, Mexico, and Brazil), Swarovski, and Disney.
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- 20 lessons (1h 17m)
- 16 additional resources (4 files)
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- Audio: Spanish, English, French, Italian, Portuguese
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- Level: Beginner
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