Introduction to Facebook Marketing
Campaign optimization and Retargeting strategy
A course by F O , Digital Marketing Manager
About the video: Campaign optimization and Retargeting strategy
Overview
“Once we have launched our campaign we will see how to optimize it. We will learn to do it by means of examples. We will see a report of the results of the campaigns launched after a week of launch to analyze the data and understand what has worked and what we have to improve. ”
In this video lesson F O addresses the topic: Campaign optimization and Retargeting strategy, which is part of the Domestika online course: Introduction to Facebook Marketing. Learn the basic principles of Facebook Business Manager and create your first campaign.
Partial transcription of the video
“Unit 3 - Lesson 3 Retargeting campaigns and strategies optimization We will see through Excel a report of campaign results, we will analyze the data, we see what has worked and, above all, we will see how to improve it. The first objective of this lesson is to see the results reports of our campaign on Facebook and analyze them, let's see it on the platform. On the Facebook Business Manager platform, the ad manager, let's see that in the campaigns section We will have the results of the campaigns we have launched. So, of the trailers we have, the carousel ads and of the most commercial camp...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Facebook Marketing
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Mobile Marketing, Social Media
F O
A course by F O
Francesco Orlandino is a professional in the field of eCommerce, Digital and Brand Marketing with more than 10 years of professional experience. Born in Italy, he has lived in 5 countries between Europe and Latin America. After obtaining a double degree (Bocconi University in Milan and ESADE Business School in Barcelona), he started his career in marketing in 2009.
Throughout these years he has worked as a Digital and eCommerce Marketing Manager in global companies managing multi-million dollar marketing budgets. Since 2013 he works as Senior Digital Marketing Manager for adidas, a position he has developed between the Netherlands, Panama and Germany.
He collaborates with several universities as a lecturer on digital marketing issues, and is also a consultant for the agency Sun Branding. He perfected his studies taking courses in Digital Marketing, Mobile Marketing and Data Driven Marketing at Harvard Business School - Extension Education and Stanford Business School.
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- 12 lessons (1h 24m)
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- Audio: Spanish
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- Level: Beginner
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- Updated on 01/13/2020
