Introduction to Facebook Marketing
Similar Audiences and Lookalike Marketing
A course by F O , Digital Marketing Manager
About the video: Similar Audiences and Lookalike Marketing
Overview
“In this lesson I am going to show you how we can continue to optimize the two Facebook marketing ads we have created. In particular, we will see how to develop a strategy for Lookalike Marketing and what audiences we should take into consideration for it.”
In this video lesson F O addresses the topic: Similar Audiences and Lookalike Marketing, which is part of the Domestika online course: Introduction to Facebook Marketing. Learn the basic principles of Facebook Business Manager and create your first campaign.
Partial transcription of the video
“Unit 3 - Lesson 4 Audiences similar to Lookalike Marketing In this lesson, we will see how to continue optimizing Our Facebook Marketing campaign. Specifically, we will talk about "lookalike marketing" and how to find similar audiences to be able to expand our campaign. Let's see it. If we want to expand our campaigns, We have several possibilities. We can both test new formats How to find similar audiences. With testing new formats, we mean Try new types of ads. We can also test stories to find similar audiences, that is, audiences very similar to our target audience. Let's see it in more ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Facebook Marketing
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Mobile Marketing, Social Media
F O
A course by F O
Francesco Orlandino is a professional in the field of eCommerce, Digital and Brand Marketing with more than 10 years of professional experience. Born in Italy, he has lived in 5 countries between Europe and Latin America. After obtaining a double degree (Bocconi University in Milan and ESADE Business School in Barcelona), he started his career in marketing in 2009.
Throughout these years he has worked as a Digital and eCommerce Marketing Manager in global companies managing multi-million dollar marketing budgets. Since 2013 he works as Senior Digital Marketing Manager for adidas, a position he has developed between the Netherlands, Panama and Germany.
He collaborates with several universities as a lecturer on digital marketing issues, and is also a consultant for the agency Sun Branding. He perfected his studies taking courses in Digital Marketing, Mobile Marketing and Data Driven Marketing at Harvard Business School - Extension Education and Stanford Business School.
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- 12 lessons (1h 24m)
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- Level: Beginner
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- Updated on 01/13/2020
