Introduction to Facebook Marketing
The different advertising formats on Facebook
A course by F O , Digital Marketing Manager
About the video: The different advertising formats on Facebook
Overview
“Let's know the different advertising options that Facebook offers us: from carousels through stories to Facebook Ads. From each format we will see its advantages and disadvantages and we will see what format is appropriate for the content of your campaigns. ”
In this video lesson F O addresses the topic: The different advertising formats on Facebook, which is part of the Domestika online course: Introduction to Facebook Marketing. Learn the basic principles of Facebook Business Manager and create your first campaign.
Partial transcription of the video
“Unit 2 - Lesson 3 The different advertising formats on Facebook We will learn the different advertising formats that Facebook offers, From the carousels to the stories or the collection format. For each of those formats, We will see both its advantages and disadvantages. Let's see it. We start with the photo ads. This is the simplest way or the typical Facebook ad which shows a photo, a title and an advertising copy. It is very useful when we make these types of ads put your own logo, your own company logo, so that the visual identity of the company is clear and visible. If we go to this li...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Facebook Marketing
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Mobile Marketing, Social Media
F O
A course by F O
Francesco Orlandino is a professional in the field of eCommerce, Digital and Brand Marketing with more than 10 years of professional experience. Born in Italy, he has lived in 5 countries between Europe and Latin America. After obtaining a double degree (Bocconi University in Milan and ESADE Business School in Barcelona), he started his career in marketing in 2009.
Throughout these years he has worked as a Digital and eCommerce Marketing Manager in global companies managing multi-million dollar marketing budgets. Since 2013 he works as Senior Digital Marketing Manager for adidas, a position he has developed between the Netherlands, Panama and Germany.
He collaborates with several universities as a lecturer on digital marketing issues, and is also a consultant for the agency Sun Branding. He perfected his studies taking courses in Digital Marketing, Mobile Marketing and Data Driven Marketing at Harvard Business School - Extension Education and Stanford Business School.
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- 12 lessons (1h 24m)
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- Level: Beginner
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- Updated on 01/13/2020
