Introduction to Facebook Marketing
Course final project
A course by F O , Digital Marketing Manager
About the final project for: Introduction to Facebook Marketing
Introduction to Facebook Marketing
“Dear student, we have reached the end of the Facebook Marketing course: I hope you have learned and that you feel ready to launch your first Facebook campaigns. I look forward to receiving your project to be able to give you feedback that is valuable to continue improving your results. I will try to answer as soon as possible, but please keep in mind that there will be times when it may take a little longer due to my daily work load. When carrying out your project, keep in mind the following recommendations: - Choose the most suitable product / service or brand for this project - Consider different objectives (eg generate online sales, attract new customers, launch new products, etc.). Adjust your strategy to these objectives - Start with a simple campaign structure and try to expand over time - Use the trial and error concept: test as much as you can - Take inspiration from what the competition does I encourage you to actively participate in the forum and give advice to your colleagues: receiving different opinions is always enriching and will make us all grow. Goodbye! ”
Partial transcription of the video
“To conclude. let's review the key points we covered throughout this course. Starting off. i will provide additional details about myself and highlight some of my primary projects. Later. i showed you some of the references that have been my daily inspiration. Next. we delved into the meaning of social media marketing and how it is distinct from community especially on Facebook. I talked about the importance of creating a Facebook campaign and especially how to do it. We explored the different advertising formats offered by the platform during our discussion. and explored the best strategies...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Facebook Marketing
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Mobile Marketing, Social Media
F O
A course by F O
Francesco Orlandino is a professional in the field of eCommerce, Digital and Brand Marketing with more than 10 years of professional experience. Born in Italy, he has lived in 5 countries between Europe and Latin America. After obtaining a double degree (Bocconi University in Milan and ESADE Business School in Barcelona), he started his career in marketing in 2009.
Throughout these years he has worked as a Digital and eCommerce Marketing Manager in global companies managing multi-million dollar marketing budgets. Since 2013 he works as Senior Digital Marketing Manager for adidas, a position he has developed between the Netherlands, Panama and Germany.
He collaborates with several universities as a lecturer on digital marketing issues, and is also a consultant for the agency Sun Branding. He perfected his studies taking courses in Digital Marketing, Mobile Marketing and Data Driven Marketing at Harvard Business School - Extension Education and Stanford Business School.
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- 12 lessons (1h 24m)
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- Level: Beginner
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- Updated on 01/13/2020
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