Introduction to Facebook Marketing
A course by F O , Digital Marketing Manager
Learn the basic principles of Facebook Business Manager and create your first campaign
More than two billion users come together on Facebook monthly to share photos, read news, distribute likes and more. Consequently, brands have taken note, and increasingly direct their marketing strategies to impact users in social networks with relevant ads.
In this course you will learn the basic concepts and the new trends of advertising marketing on Facebook, to create effective advertising campaigns with Francesco Orlandino, Adidas Senior Digital Marketing Manager.
What will you learn in this online course?
12 lessons & 29 downloads
- 97% positive reviews (172)
- 5,280 students
- 12 lessons (1h 24m)
- 29 additional resources (13 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
- Updated on 01/13/2020
What is this course's project?
You will create two campaigns, with two different concepts and objectives, in Facebook Marketing for a small agency of graphic designers.
You will choose the advertising formats, the type of ads and the audiences of each campaign.
Projects by course students
Who is this online course for?
To anyone who wants to get started in Facebook marketing and use it as a promotional tool.
Requirements and materials
Although you do not need prior knowledge, it will be good to have basic marketing notions. As for materials, you will only need a computer with an internet connection.
Reviews
F O
A course by F O
Francesco Orlandino is a professional in the field of eCommerce, Digital and Brand Marketing with more than 10 years of professional experience. Born in Italy, he has lived in 5 countries between Europe and Latin America. After obtaining a double degree (Bocconi University in Milan and ESADE Business School in Barcelona), he started his career in marketing in 2009.
Throughout these years he has worked as a Digital and eCommerce Marketing Manager in global companies managing multi-million dollar marketing budgets. Since 2013 he works as Senior Digital Marketing Manager for adidas, a position he has developed between the Netherlands, Panama and Germany.
He collaborates with several universities as a lecturer on digital marketing issues, and is also a consultant for the agency Sun Branding. He perfected his studies taking courses in Digital Marketing, Mobile Marketing and Data Driven Marketing at Harvard Business School - Extension Education and Stanford Business School.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Facebook and Social Media Marketing
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Introduction to Social Media Marketing
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Facebook Marketing: how and why to create an advertising campaign on Facebook
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The different advertising formats on Facebook
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Strategies to create and select different audiences on Facebook
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U3
How to use Facebook Marketing to improve the visibility of your brand
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Introduction to the final project
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Creation of the Facebook Marketing campaign
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Campaign optimization and Retargeting strategy
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Similar Audiences and Lookalike Marketing
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U4
The future of Facebook Marketing
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How to expand your Facebook Marketing campaign on Instagram
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The future of marketing on Facebook and social networks
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FP
Final project
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Introduction to Facebook Marketing
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Excelente
Me ha gustado la explicación y el material adjunto a este curso. Muy digerible deentender.
Excelente
Buena explicación
Este curso llene los conceptos muy resumidos y abarca a principiantes como yo y también personas con mayores conocimientos