Introduction to Facebook Marketing
Creation of the Facebook Marketing campaign
A course by F O , Digital Marketing Manager
About the video: Creation of the Facebook Marketing campaign
Overview
“In this lesson I will show you how to create different Facebook Marketing ads according to the objective you have. For each advertisement we will choose the format, its content and the audience. I will prepare the plan in Excel first and then I will show you how to upload it to the platform. Follow all my steps, this part of planning is vital for your campaigns to succeed on Facebook.”
In this video lesson F O addresses the topic: Creation of the Facebook Marketing campaign, which is part of the Domestika online course: Introduction to Facebook Marketing. Learn the basic principles of Facebook Business Manager and create your first campaign.
Partial transcription of the video
“Unit 3 - Lesson 2 Creation of the Facebook Marketing campaign In this lesson we will create two different Facebook Marketing campaigns. One to generate brand awareness and the other to generate leads or attract new customers. For each of these campaigns we will choose the format, the content and we will select the audiences, let's see it. We will then create two campaigns for The Doc Collective, a campaign that is more focused on generating brand image and recognition among Facebook users and a campaign that is more focused in generating "leads" or attracting new customers. The first campai...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Facebook Marketing
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Mobile Marketing, Social Media
F O
A course by F O
Francesco Orlandino is a professional in the field of eCommerce, Digital and Brand Marketing with more than 10 years of professional experience. Born in Italy, he has lived in 5 countries between Europe and Latin America. After obtaining a double degree (Bocconi University in Milan and ESADE Business School in Barcelona), he started his career in marketing in 2009.
Throughout these years he has worked as a Digital and eCommerce Marketing Manager in global companies managing multi-million dollar marketing budgets. Since 2013 he works as Senior Digital Marketing Manager for adidas, a position he has developed between the Netherlands, Panama and Germany.
He collaborates with several universities as a lecturer on digital marketing issues, and is also a consultant for the agency Sun Branding. He perfected his studies taking courses in Digital Marketing, Mobile Marketing and Data Driven Marketing at Harvard Business School - Extension Education and Stanford Business School.
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- 12 lessons (1h 24m)
- 29 additional resources (13 files)
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- Audio: Spanish
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- Level: Beginner
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- Updated on 01/13/2020
