Introduction to Facebook Marketing
Facebook Marketing: how and why to create an advertising campaign on Facebook
A course by F O , Digital Marketing Manager
About the video: Facebook Marketing: how and why to create an advertising campaign on Facebook
Overview
“In this lesson we will learn in depth how Facebook Business Manager works and how it is used to create an advertising campaign: we will focus on defining the audience segments and the cost strategy. I'm also going to give you some tips to take into account to test your campaigns. In this way you can pose them well from the beginning. ”
In this video lesson F O addresses the topic: Facebook Marketing: how and why to create an advertising campaign on Facebook, which is part of the Domestika online course: Introduction to Facebook Marketing. Learn the basic principles of Facebook Business Manager and create your first campaign.
Partial transcription of the video
“Unit 2 - Lesson 2 Advertising Campaign on Facebook Let's talk about the Facebook Business Manager tool and how to use it to create an advertising campaign. Specifically, we will focus on the concept of audiences, We will see the cost strategy, both in CPC and in CPM, We will also see some tricks to improve our campaigns. This is the Facebook Business Manager platform. With a simple Facebook "login", It is also possible to access this platform. Then you need to create an ad manager and start managing campaigns. If we want to create a campaign on Facebook, Facebook helps us do that, reviewing...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Facebook Marketing
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Mobile Marketing, Social Media
F O
A course by F O
Francesco Orlandino is a professional in the field of eCommerce, Digital and Brand Marketing with more than 10 years of professional experience. Born in Italy, he has lived in 5 countries between Europe and Latin America. After obtaining a double degree (Bocconi University in Milan and ESADE Business School in Barcelona), he started his career in marketing in 2009.
Throughout these years he has worked as a Digital and eCommerce Marketing Manager in global companies managing multi-million dollar marketing budgets. Since 2013 he works as Senior Digital Marketing Manager for adidas, a position he has developed between the Netherlands, Panama and Germany.
He collaborates with several universities as a lecturer on digital marketing issues, and is also a consultant for the agency Sun Branding. He perfected his studies taking courses in Digital Marketing, Mobile Marketing and Data Driven Marketing at Harvard Business School - Extension Education and Stanford Business School.
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- 12 lessons (1h 24m)
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- Level: Beginner
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- Updated on 01/13/2020
