Introduction to Facebook Marketing
Strategies to create and select different audiences on Facebook
A course by F O , Digital Marketing Manager
About the video: Strategies to create and select different audiences on Facebook
Overview
“In this lesson I explain in more detail the concept of audiences. For example, I will show you how they are created and what are the advantages and disadvantages of these. We will know the concept of retargeting and we will summarize the theory we have seen so far, important concepts and main ideas. ”
In this video lesson F O addresses the topic: Strategies to create and select different audiences on Facebook, which is part of the Domestika online course: Introduction to Facebook Marketing. Learn the basic principles of Facebook Business Manager and create your first campaign.
Partial transcription of the video
“Unit 2 - Lesson 4 Facebook Audiences In this lesson we will focus in detail on the concept of audiences, In particular, I will talk about the Facebook Costum Audiences. I show them what they are and how they are created, let's see it. We see what is meant by audience on Facebook. It’s the number of people who can see our ads, They have to be segmented. When talking about the concept of segmenting, it is understood to divide an audience into smaller groups constituted by profiles that have a characteristic in common. People who, for example, live in the same city, They have the same age and ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Facebook Marketing
-
Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Mobile Marketing, Social Media
F O
A course by F O
Francesco Orlandino is a professional in the field of eCommerce, Digital and Brand Marketing with more than 10 years of professional experience. Born in Italy, he has lived in 5 countries between Europe and Latin America. After obtaining a double degree (Bocconi University in Milan and ESADE Business School in Barcelona), he started his career in marketing in 2009.
Throughout these years he has worked as a Digital and eCommerce Marketing Manager in global companies managing multi-million dollar marketing budgets. Since 2013 he works as Senior Digital Marketing Manager for adidas, a position he has developed between the Netherlands, Panama and Germany.
He collaborates with several universities as a lecturer on digital marketing issues, and is also a consultant for the agency Sun Branding. He perfected his studies taking courses in Digital Marketing, Mobile Marketing and Data Driven Marketing at Harvard Business School - Extension Education and Stanford Business School.
- 97% positive reviews (171)
- 5,204 students
- 12 lessons (1h 24m)
- 29 additional resources (13 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
- Updated on 01/13/2020
