Inbound Marketing Basic Concepts

Overview

“In this lesson you will learn the different phases that a user goes through in the purchase cycle ... If the user is in the discovery phase, he means he has a need but does not know how to solve it. Here, there is a certain type of content that must be done and we will talk about it. The same if the user is in the other two final phases: consideration (the user knows how to solve the need but shuffles different options) or decision (you know which decision is correct and now seeks to finish deciding). ”

In this video lesson Lucas García addresses the topic: Phases of the purchase cycle: content according to the phase, which is part of the Domestika online course: Inbound Marketing Basic Concepts. Learn a method to create a content strategy that resonates with your audience.

Partial transcription of the video

“In this lesson. we will delve into the various stages that users go through during the purchase cycle. This cycle comprises three distinct phases. The first phase is discovery. where the user recognizes a need but doesn't know how to fulfill it. Next comes the consideration stage. in which the user understands and evaluates different solutions before making a decision. And the decision stage. where they know which option to select and are merely looking for reassurance. Let's explore these options together now. Returning to the buyer's journey and diving deeper into how the purchase cycle u...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Inbound Marketing Basic Concepts

• Level: Beginner
• 98% positive reviews (327)
• 6671 students
• 5 units
• 15 lessons (2h 47m)
• 5 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Content Marketing, Digital Marketing, Growth Marketing, Marketing, Social Media