Inbound Marketing Basic Concepts
Influences
A course by Lucas García , Marketing Specialist
Joined June 2014
About the video: Influences
Overview
“I'm going to do a review of all those things that influence my day to day. My inspiration comes from many places and above all, I usually focus a lot on everything that does not have to do with Digital Marketing. The more I explore other disciplines and industries, the more ideas I have to apply in my daily work. ”
In this video lesson Lucas García addresses the topic: Influences, which is part of the Domestika online course: Inbound Marketing Basic Concepts. Learn a method to create a content strategy that resonates with your audience.
Partial transcription of the video
“Well. if I think about what influences me or my influences for day-to-day work. i always derive it from outside marketing. For me. the most important thing is not to know a lot about marketing or to keep up in marketing. but I draw from various disciplines. sectors. industries. and entirely different jobs to apply in my life. This includes books. people I work with. courses I've attended. and so on. all shaping my professional people I work with. courses I've attended. and so on. all shaping my professional growth. When it comes to books. i have Rakugaki here. a method to boost imagination ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Inbound Marketing Basic Concepts
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Digital Marketing, Growth Marketing, Marketing, Social Media

Lucas García
A course by Lucas García
Lucas García is a branding and communication expert with a background in programming. His need for new challenges and constant change has led him to reinvent himself countless times, until he finally founded the Socialmood agency.
His company is dedicated to creativity and digital strategy, in the broadest sense of the term. They started as a product factory, creating digital products, guides, comparators, and blog networks until SEO became a standard practice and they switched their focus to inbound marketing. Currently, they primarily work on social projects and content creation.
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