Inbound Marketing Basic Concepts
The Funnel and the methodology
A course by Lucas García , Marketing Specialist
Joined June 2014
Joined June 2014
About the video: The Funnel and the methodology
Overview
“Let's see what a funnel or conversion funnel is, why it is so important and how the methodology works to apply it.”
In this video lesson Lucas García addresses the topic: The Funnel and the methodology, which is part of the Domestika online course: Inbound Marketing Basic Concepts. Learn a method to create a content strategy that resonates with your audience.
Partial transcription of the video
“In this lesson. we'll see what the funnel or conversion funnel is and why it's so essential to this methodology. Let's go. To truly understand inbound marketing. we must explore the funnel's role. The funnel is a crucial marketing tool used extensively in both inbound and traditional marketing practices. It serves as a guiding framework for understanding customer journeys and optimizing engagement strategies. On the left. we observe a traditional funnel. As discussed earlier. it's a declining funnel that places customers last. As highlighted in the fundamentals section. inbound marketing pr...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Inbound Marketing Basic Concepts
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Digital Marketing, Growth Marketing, Marketing, Social Media
Lucas García
A course by Lucas García
Lucas García is a branding and communication expert with a background in programming. His need for new challenges and constant change has led him to reinvent himself countless times, until he finally founded the Socialmood agency.
His company is dedicated to creativity and digital strategy, in the broadest sense of the term. They started as a product factory, creating digital products, guides, comparators, and blog networks until SEO became a standard practice and they switched their focus to inbound marketing. Currently, they primarily work on social projects and content creation.
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- Level: Beginner
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