Inbound Marketing Basic Concepts
Basics
A course by Lucas García , Marketing Specialist
Joined June 2014
Joined June 2014
About the video: Basics
Overview
“In this lesson we will know the basic concepts of Inbound Marketing: the difference between outbound and inbound, the methodology, market context, foundations and pillars of the inbound. In addition, we will learn the fundamental phases and talk about the main disciplines: SEO, Content Marketing, Automation, CRM and conversion.”
In this video lesson Lucas García addresses the topic: Basics, which is part of the Domestika online course: Inbound Marketing Basic Concepts. Learn a method to create a content strategy that resonates with your audience.
Partial transcription of the video
“In this lesson. we will delve into the fundamentals of Inbound Marketing. We aim to grasp its core principles and comprehend the significant distinctions between inbound and traditional outbound marketing methods. Additionally. we will explore current trends and shifts occurring within today’s dynamic marketplace. And. most importantly. we will delve into the main disciplines of inbound marketing including SEO. content creation. social media engagement. email campaigns. and more. We will see it. The first thing I would like to mention before diving deep into inbound marketing or learning it...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Inbound Marketing Basic Concepts
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Digital Marketing, Growth Marketing, Marketing, Social Media
Lucas García
A course by Lucas García
Lucas García is a branding and communication expert with a background in programming. His need for new challenges and constant change has led him to reinvent himself countless times, until he finally founded the Socialmood agency.
His company is dedicated to creativity and digital strategy, in the broadest sense of the term. They started as a product factory, creating digital products, guides, comparators, and blog networks until SEO became a standard practice and they switched their focus to inbound marketing. Currently, they primarily work on social projects and content creation.
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- 15 lessons (2h 47m)
- 28 additional resources (5 files)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
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Category
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