Inbound Marketing Basic Concepts

Overview

“There are some key questions that we must ask ourselves when understanding the market in which we move. How saturated is our market? Where to start making content? What is my goal and my value proposition? In short, what do you offer new to your potential customers? In this lesson we will work with the value proposition canvas, an essential tool to understand what your users want and to know if you are offering value to your audience. ”

In this video lesson Lucas García addresses the topic: Understanding the market and understanding the value proposition, which is part of the Domestika online course: Inbound Marketing Basic Concepts. Learn a method to create a content strategy that resonates with your audience.

Partial transcription of the video

“There are basic questions we must ask ourselves before starting our project. First. how saturated is the market. how to start creating content. what content should we start producing. To determine what new offerings we can provide to our clients. we will utilize the value proposition canvas. This essential tool helps us understand market dynamics and how to deliver value to our audience. addressing questions about market saturation and content creation. Let's see it. When we talk about understanding the market. the first thing that comes to mind... is understanding what our value propositio...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Inbound Marketing Basic Concepts

• Level: Beginner
• 98% positive reviews (328)
• 6691 students
• 5 units
• 15 lessons (2h 47m)
• 5 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Content Marketing, Digital Marketing, Growth Marketing, Marketing, Social Media