Inbound Marketing Basic Concepts
Who I'm talking to: developing our buyer people
A course by Lucas García , Marketing Specialist
Joined June 2014
Joined June 2014
About the video: Who I'm talking to: developing our buyer people
Overview
“A basic concept for our campaigns to succeed is to know our target audience. In this lesson we will work together the empathy map, a key tool to define the buyer people. Go for it. ”
In this video lesson Lucas García addresses the topic: Who I'm talking to: developing our buyer people, which is part of the Domestika online course: Inbound Marketing Basic Concepts. Learn a method to create a content strategy that resonates with your audience.
Partial transcription of the video
“One concept for successful campaigns is to understand the target audience. work on an empathy map, tool to understand the user. Let's see it. Let's start with the final project, will be the practical part. The first thing we will do, the most important thing in Inbound Marketing, is to define our Buyer Person. To do this, we will use an empathy map. This is a format that seeks to describe to our client segment as representatively as possible. In the end, analyze six aspects, say, six feelings that will help us understand what you need, what worries you, what our Buyer Person feels. Remember...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Inbound Marketing Basic Concepts
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Digital Marketing, Growth Marketing, Marketing, Social Media
Lucas García
A course by Lucas García
Lucas García is a branding and communication expert with a background in programming. His need for new challenges and constant change has led him to reinvent himself countless times, until he finally founded the Socialmood agency.
His company is dedicated to creativity and digital strategy, in the broadest sense of the term. They started as a product factory, creating digital products, guides, comparators, and blog networks until SEO became a standard practice and they switched their focus to inbound marketing. Currently, they primarily work on social projects and content creation.
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- 15 lessons (2h 47m)
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- Audio: Spanish
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- Level: Beginner
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