Inbound Marketing Basic Concepts

x Introduction to Inbound marketing

“Dear students, we have reached the end of the course. It has been an intense course, with many new things to learn and internalize. This is just a beginning in your progress towards a new way of understanding marketing and communication. I hope you liked it and have been able to internalize the philosophy behind it. From now on, it only takes you to go deeper and practice. Remember that the most important thing of all this is to start it up. No matter the theory, no matter what you read, the important thing is to do it and make your own conclusions. Start up tests that allow you to understand what your audience wants and how you want it. Once you start in this infinite loop of trial and error you will see the difference and the good results that are achieved when you think first of the user and then of the sale. Also, I encourage you to look for your formula. I have taught you many things but look for your way of doing them. Search to create your own methods that allow you to achieve different results. The important thing of all that I have taught you is not the methodology, nor the funnel, nor the phases, it is the philosophy. It is to understand that first of all, if you help your client or user, you have already achieved the most important thing. Leave me your doubts in the forums, I will be happy to solve them, although be patient as sometimes I can take a while to respond. You already know that I have to attend to my clients, they come first ;-). And without a doubt, do not cut yourself in answering other messages, your opinion is as important as mine and here the ideal is that we generate new perspectives together. Thus, the course will be much richer. ”

Partial transcription of the video

“To conclude. we will review the content we have covered throughout the course. First. i spoke a bit about myself and shared some references that serve as my daily inspiration. Then we looked at the basic between inbound marketing and outbound marketing. Afterwards. i talked to you about Bayer Personas and the Bayer Journey. and the importance of understanding your audience to retain them. I also spoke about the funnel and the necessary tools to research and capture your audience's interest. We delved into the different phases of the buying cycle and understood the importance of the value pr...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Inbound Marketing Basic Concepts

• Level: Beginner
• 98% positive reviews (329)
• 6719 students
• 5 units
• 15 lessons (2h 47m)
• 5 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Content Marketing, Digital Marketing, Growth Marketing, Marketing, Social Media