Inbound Marketing Basic Concepts
Buyer People and Buyer's Journey
A course by Lucas García , Marketing Specialist
Joined June 2014
Joined June 2014
About the video: Buyer People and Buyer's Journey
Overview
“Understanding your audience is key to achieving results. In this lesson we will learn two basic concepts to review and internalize in order to understand how Inbound Marketing works: the People Buyer and the Buyer's Journey. ”
In this video lesson Lucas García addresses the topic: Buyer People and Buyer's Journey, which is part of the Domestika online course: Inbound Marketing Basic Concepts. Learn a method to create a content strategy that resonates with your audience.
Partial transcription of the video
“Understanding your audience is key to achieve results. In this lesson we will see two critical concepts to internalize and understand what Inbound Marketing is: the Buyer Person and the Buyer's Journey or also understood as the purchase cycle . Let's go to it. One of the most important things is who we're going to. When I think about who we are targeting , this question comes to mind: How can we generate business from the creation of content? To solve this question, are always the People Buyer, which is that generalized fictitious representation about our target audience based on demographi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Inbound Marketing Basic Concepts
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Category
Marketing & Business -
Areas
Advertising, Content Marketing, Digital Marketing, Growth Marketing, Marketing, Social Media
Lucas García
A course by Lucas García
Lucas García is a branding and communication expert with a background in programming. His need for new challenges and constant change has led him to reinvent himself countless times, until he finally founded the Socialmood agency.
His company is dedicated to creativity and digital strategy, in the broadest sense of the term. They started as a product factory, creating digital products, guides, comparators, and blog networks until SEO became a standard practice and they switched their focus to inbound marketing. Currently, they primarily work on social projects and content creation.
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- 15 lessons (2h 47m)
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- Audio: Spanish
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- Level: Beginner
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