Efficient Instagram and Facebook Ads
Video best practices for performance and brand advertising
A course by Mathias Bürk, Consultant
About the video: Video best practices for performance and brand advertising
Overview
“In this lesson, you'll learn what to look for when creating ads on Facebook and Instagram with video, and how brand awareness videos differ from performance videos. ”
In this video lesson Mathias Bürk addresses the topic: Video best practices for performance and brand advertising, which is part of the Domestika online course: Efficient Instagram and Facebook Ads. Master Facebook and Instagram ads: Learn to build campaigns, target groups, create perfect ads, and measure success with pixel and UTM parameters..
Partial transcription of the video
“In the last lesson. we looked at best practices for photos in Facebook and Instagram ads. In this lesson. we'll now explore the best practices for videos on these platforms. Also on Facebook and Instagram. The tension arc on social media differs significantly from that on television. In theaters or on YouTube. Does it matter? because in cinemas and TV. people generally watch the ad from start to finish. On social media platforms. viewers typically engage only with the beginning of content. As a result. while cinema and TV often develop tension gradually. social media content usually starts ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Efficient Instagram and Facebook Ads
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Marketing, Social Media
Mathias Bürk
A course by Mathias Bürk
Meet Mathias Bürk, a seasoned professional in the dynamic world of social media advertising, with a special focus on Facebook and Instagram. With an impressive background collaborating with renowned agencies and top companies, including 1&1 and Facebook itself, Mathias has established himself as a leading authority in the field. His expertise in crafting effective advertising campaigns has earned him the privilege of consulting with international businesses, from startups to DAX corporations.
Driven by a logical and goal-oriented approach, Mathias places paramount importance on understanding the essence of a brand and translating it into compelling visuals. His ability to convey messages in a simple and direct manner, capturing the attention of the audience within seconds, sets him apart as a creative force in the industry. With a passion for helping clients grow, Mathias thrives on identifying the most impactful strategies that deliver real results. As a skilled communicator and educator, Mathias shares his wealth of knowledge in this Domestika course, providing students with the tools to excel in the fast-paced and ever-evolving landscape of Facebook marketing.
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- 15 lessons (2h 20m)
- 10 additional resources (2 files)
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- Audio: German, English, Spanish (Latam), French, Indonesian, Italian, Portuguese, Romanian, Turkish
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- Level: Beginner
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