Efficient Instagram and Facebook Ads

Efficient Instagram and Facebook Ads

“Congratulations! You have now reached the end of this course. I am very pleased that you accompanied me until the end. I hope you've learned something new and can now successfully put this knowledge into practice to design your social media campaigns. As a reminder, I have summarized the most important steps for you as briefly as possible: • Think about who your target audience is. • Be clear in your communication: what problem you solve and how you stand out from the competition. • Do the briefing and think about KISS. • Select the objective of your choice. • Create your target group(s): broad, detailed, lookalike, custom. • Select the optimization of your choice. • If the briefing has been implemented, your first campaign is ready to start!

I'm excited about your project! Once you're done, upload it to the forum. To do this, simply click on “Create your project”. Remember to document the different stages to show the entire process. You can also write a short explanation about this. In the forum you can exchange ideas with other course participants, comment on their work and make contacts. I'll also be checking in and interacting with the community from time to time, so feel free to ask questions about how I work and ask for advice if you need it. Good luck and see you soon!”

Partial transcription of the video

“Done! You've watched all the lessons and are now ready for the final project. Are there certain points where you feel that you are not quite sure yet? Take a look at the lessons again and exchange ideas with other students in the forum. Ask questions and describe your question or challenge in detail. There are two tasks for your final project. How do you set up the campaign? Wich goals, which lens do you choose? Who is your target audience? What Custom, Lookalike, and Detailed Audiences do you use? What are you optimizing for? What does your ad look like? Will it be a photo or a video or ev...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Efficient Instagram and Facebook Ads

• Level: Beginner
• 73% positive reviews (11)
• 1798 students
• 4 units
• 15 lessons (2h 20m)
• 2 downloads

• Category

  Marketing & Business

• Areas

  Digital Marketing, Facebook Marketing, Growth Marketing, Marketing, Social Media