Efficient Instagram and Facebook Ads
Introduction to the campaign structure
A course by Mathias Bürk , Consultant
About the video: Introduction to the campaign structure
Overview
“This lesson gives you the theoretical foundation of how campaigns on Facebook and Instagram are structured. ”
In this video lesson Mathias Bürk addresses the topic: Introduction to the campaign structure, which is part of the Domestika online course: Efficient Instagram and Facebook Ads. Master Facebook and Instagram ads: Learn to build campaigns, target groups, create perfect ads, and measure success with pixel and UTM parameters..
Partial transcription of the video
“In this lesson. we will closely examine how to create effective Facebook and Instagram ads. This section covers the theoretical aspects. detailing where and how these platforms' advertising systems are set up and operate. To conclude this lesson. we will then also explore the Facebook Ad Manager directly. Let's delve into the campaign structure for Instagram and Facebook ads. At the campaign level. the objective is determined. which is the goal. along with the budget. This setup ensures that your advertising efforts are aligned with your desired outcomes. I've put the budget in parentheses ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Efficient Instagram and Facebook Ads
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Marketing, Social Media
Mathias Bürk
A course by Mathias Bürk
Meet Mathias Bürk, a seasoned professional in the dynamic world of social media advertising, with a special focus on Facebook and Instagram. With an impressive background collaborating with renowned agencies and top companies, including 1&1 and Facebook itself, Mathias has established himself as a leading authority in the field. His expertise in crafting effective advertising campaigns has earned him the privilege of consulting with international businesses, from startups to DAX corporations.
Driven by a logical and goal-oriented approach, Mathias places paramount importance on understanding the essence of a brand and translating it into compelling visuals. His ability to convey messages in a simple and direct manner, capturing the attention of the audience within seconds, sets him apart as a creative force in the industry. With a passion for helping clients grow, Mathias thrives on identifying the most impactful strategies that deliver real results. As a skilled communicator and educator, Mathias shares his wealth of knowledge in this Domestika course, providing students with the tools to excel in the fast-paced and ever-evolving landscape of Facebook marketing.
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- 15 lessons (2h 20m)
- 10 additional resources (2 files)
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