Efficient Instagram and Facebook Ads
Advanced settings for the meta pixel
A course by Mathias Bürk , Consultant
About the video: Advanced settings for the meta pixel
Overview
“Next, you'll learn how you can get even more out of pixel measurement with advanced settings. ”
In this video lesson Mathias Bürk addresses the topic: Advanced settings for the meta pixel, which is part of the Domestika online course: Efficient Instagram and Facebook Ads. Master Facebook and Instagram ads: Learn to build campaigns, target groups, create perfect ads, and measure success with pixel and UTM parameters..
Partial transcription of the video
“In this lesson, we'll look at the Pixel's advanced settings. This can be especially useful for e-commerce results. That is then something like the values of the shopping baskets and also Time on Site and Scroll Depth, with which you can measure other things and also optimize them when playing your ads. It's basically about that you can see more and optimize better with the advanced settings. That goes over once by entering the value, so how much is the shopping cart, how expensive are the products that people shop how much do you buy. On the other hand, you can measure quality website traff...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Efficient Instagram and Facebook Ads
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Marketing, Social Media
Mathias Bürk
A course by Mathias Bürk
Meet Mathias Bürk, a seasoned professional in the dynamic world of social media advertising, with a special focus on Facebook and Instagram. With an impressive background collaborating with renowned agencies and top companies, including 1&1 and Facebook itself, Mathias has established himself as a leading authority in the field. His expertise in crafting effective advertising campaigns has earned him the privilege of consulting with international businesses, from startups to DAX corporations.
Driven by a logical and goal-oriented approach, Mathias places paramount importance on understanding the essence of a brand and translating it into compelling visuals. His ability to convey messages in a simple and direct manner, capturing the attention of the audience within seconds, sets him apart as a creative force in the industry. With a passion for helping clients grow, Mathias thrives on identifying the most impactful strategies that deliver real results. As a skilled communicator and educator, Mathias shares his wealth of knowledge in this Domestika course, providing students with the tools to excel in the fast-paced and ever-evolving landscape of Facebook marketing.
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- 1,807 students
- 15 lessons (2h 20m)
- 10 additional resources (2 files)
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- Available on the app
- Audio: German
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- Level: Beginner
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