Efficient Instagram and Facebook Ads
Metrics and KPIs to measure the success of campaigns
A course by Mathias Bürk , Consultant
About the video: Metrics and KPIs to measure the success of campaigns
Overview
“Finally, you will learn about the relevant metrics and KPIs that are important for measuring the success of your ads. ”
In this video lesson Mathias Bürk addresses the topic: Metrics and KPIs to measure the success of campaigns, which is part of the Domestika online course: Efficient Instagram and Facebook Ads. Master Facebook and Instagram ads: Learn to build campaigns, target groups, create perfect ads, and measure success with pixel and UTM parameters..
Partial transcription of the video
“In this lesson I would like to give you an introduction to the different KPIs and metrics, with which you can measure your success. This goes from the click and the impression to the conversion. What are metrics and KPIs? Simply put, they are numbers. They are metrics to measure performance. So how are your ads and campaigns performing? On the one hand, they relate to costs, how many did I pay for it, for example, and also results How many sales did I achieve in total? In this presentation I will pay special attention to clicks, post interactions, impressions, softness and sales and so on. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Efficient Instagram and Facebook Ads
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Marketing, Social Media
Mathias Bürk
A course by Mathias Bürk
Meet Mathias Bürk, a seasoned professional in the dynamic world of social media advertising, with a special focus on Facebook and Instagram. With an impressive background collaborating with renowned agencies and top companies, including 1&1 and Facebook itself, Mathias has established himself as a leading authority in the field. His expertise in crafting effective advertising campaigns has earned him the privilege of consulting with international businesses, from startups to DAX corporations.
Driven by a logical and goal-oriented approach, Mathias places paramount importance on understanding the essence of a brand and translating it into compelling visuals. His ability to convey messages in a simple and direct manner, capturing the attention of the audience within seconds, sets him apart as a creative force in the industry. With a passion for helping clients grow, Mathias thrives on identifying the most impactful strategies that deliver real results. As a skilled communicator and educator, Mathias shares his wealth of knowledge in this Domestika course, providing students with the tools to excel in the fast-paced and ever-evolving landscape of Facebook marketing.
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- 15 lessons (2h 20m)
- 10 additional resources (2 files)
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- Audio: German
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- Level: Beginner
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