Efficient Instagram and Facebook Ads
Use and implementation of UTM parameters
A course by Mathias Bürk , Consultant
About the video: Use and implementation of UTM parameters
Overview
“In this lesson, I'll show you how you can use UTM parameters to collect additional useful information about the success of your advertising measures as tracking difficulties increase. ”
In this video lesson Mathias Bürk addresses the topic: Use and implementation of UTM parameters, which is part of the Domestika online course: Efficient Instagram and Facebook Ads. Master Facebook and Instagram ads: Learn to build campaigns, target groups, create perfect ads, and measure success with pixel and UTM parameters..
Partial transcription of the video
“In this lesson. we're going to take a close look at UTM parameters. I'll also give some examples and show you exactly how you can implement them. Why? UTM Parameters - Why do we need them? In the past. before numerous regulations came into play. which I'll discuss soon. facebook and Instagram were simply shown to users. People would click on these ads without much thought. The process was straightforward. lacking the complexities introduced by current advertising rules and guidelines that we now arrived at the website. From there. the events were recorded. and the Facebook and Instagram alg...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Efficient Instagram and Facebook Ads
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Marketing, Social Media
Mathias Bürk
A course by Mathias Bürk
Meet Mathias Bürk, a seasoned professional in the dynamic world of social media advertising, with a special focus on Facebook and Instagram. With an impressive background collaborating with renowned agencies and top companies, including 1&1 and Facebook itself, Mathias has established himself as a leading authority in the field. His expertise in crafting effective advertising campaigns has earned him the privilege of consulting with international businesses, from startups to DAX corporations.
Driven by a logical and goal-oriented approach, Mathias places paramount importance on understanding the essence of a brand and translating it into compelling visuals. His ability to convey messages in a simple and direct manner, capturing the attention of the audience within seconds, sets him apart as a creative force in the industry. With a passion for helping clients grow, Mathias thrives on identifying the most impactful strategies that deliver real results. As a skilled communicator and educator, Mathias shares his wealth of knowledge in this Domestika course, providing students with the tools to excel in the fast-paced and ever-evolving landscape of Facebook marketing.
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- 15 lessons (2h 20m)
- 10 additional resources (2 files)
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