Efficient Instagram and Facebook Ads
Targets, optimizations and bids in advertising campaigns
A course by Mathias Bürk , Consultant
About the video: Targets, optimizations and bids in advertising campaigns
Overview
“Here I will explain to you what you need to consider when managing campaigns and ads so that you can achieve your goals most efficiently. ”
In this video lesson Mathias Bürk addresses the topic: Targets, optimizations and bids in advertising campaigns, which is part of the Domestika online course: Efficient Instagram and Facebook Ads. Master Facebook and Instagram ads: Learn to build campaigns, target groups, create perfect ads, and measure success with pixel and UTM parameters..
Partial transcription of the video
“In In this lesson we will take a closer look at the goals or objectives and the optimizations. Goals are also according to the conversion funnel, i.e. sorted from awareness to consideration to purchase. And here on the right side we now have the new objectives, the old ones on the left. Yes, there is a change I already mentioned that. And now we're going to do the new Objectives go through from top to bottom. Here you can see everything again at a glance, also nicely listed what is good for what. awareness. What brings awareness? A big point on Awareness is also Estimated Ad Recall. This is...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Efficient Instagram and Facebook Ads
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Marketing, Social Media
Mathias Bürk
A course by Mathias Bürk
Meet Mathias Bürk, a seasoned professional in the dynamic world of social media advertising, with a special focus on Facebook and Instagram. With an impressive background collaborating with renowned agencies and top companies, including 1&1 and Facebook itself, Mathias has established himself as a leading authority in the field. His expertise in crafting effective advertising campaigns has earned him the privilege of consulting with international businesses, from startups to DAX corporations.
Driven by a logical and goal-oriented approach, Mathias places paramount importance on understanding the essence of a brand and translating it into compelling visuals. His ability to convey messages in a simple and direct manner, capturing the attention of the audience within seconds, sets him apart as a creative force in the industry. With a passion for helping clients grow, Mathias thrives on identifying the most impactful strategies that deliver real results. As a skilled communicator and educator, Mathias shares his wealth of knowledge in this Domestika course, providing students with the tools to excel in the fast-paced and ever-evolving landscape of Facebook marketing.
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- 15 lessons (2h 20m)
- 10 additional resources (2 files)
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- Available on the app
- Audio: German
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- Level: Beginner
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