Efficient Instagram and Facebook Ads
Introduction to Business Manager and the advertising account
A course by Mathias Bürk , Consultant
About the video: Introduction to Business Manager and the advertising account
Overview
“In this lesson I'll show you specifically how to find your way around the Meta Ads Manager. ”
In this video lesson Mathias Bürk addresses the topic: Introduction to Business Manager and the advertising account, which is part of the Domestika online course: Efficient Instagram and Facebook Ads. Master Facebook and Instagram ads: Learn to build campaigns, target groups, create perfect ads, and measure success with pixel and UTM parameters..
Partial transcription of the video
“So in this lesson we'll take a closer look at the Facebook Business Manager. What is the Facebook Business Manager? It is a browser-based management platform for your sites, both Facebook and Instagram, for your pixels for your advertising accounts and also for the people who you work with. It is not to be confused with the Business Suite, where it is mainly about the creation and planning of content, i.e. the posts on Facebook and Instagram. Now let's take a look directly into the Facebook Business Manager. Yes, well, now let's take a look at the Business Manager, what you can do there and...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Efficient Instagram and Facebook Ads
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Growth Marketing, Marketing, Social Media
Mathias Bürk
A course by Mathias Bürk
Meet Mathias Bürk, a seasoned professional in the dynamic world of social media advertising, with a special focus on Facebook and Instagram. With an impressive background collaborating with renowned agencies and top companies, including 1&1 and Facebook itself, Mathias has established himself as a leading authority in the field. His expertise in crafting effective advertising campaigns has earned him the privilege of consulting with international businesses, from startups to DAX corporations.
Driven by a logical and goal-oriented approach, Mathias places paramount importance on understanding the essence of a brand and translating it into compelling visuals. His ability to convey messages in a simple and direct manner, capturing the attention of the audience within seconds, sets him apart as a creative force in the industry. With a passion for helping clients grow, Mathias thrives on identifying the most impactful strategies that deliver real results. As a skilled communicator and educator, Mathias shares his wealth of knowledge in this Domestika course, providing students with the tools to excel in the fast-paced and ever-evolving landscape of Facebook marketing.
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- 1,803 students
- 15 lessons (2h 20m)
- 10 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: German
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- Level: Beginner
- Unlimited access forever
