Efficient Instagram and Facebook Ads
A course by Mathias Bürk , Consultant
Master Facebook and Instagram ads: Learn to build campaigns, target groups, create perfect ads, and measure success with pixel and UTM parameters.
- German with subtitles in English
- 100% positive reviews (3)
- 885 students
Master Facebook and Instagram ads: Learn to build campaigns, target groups, create perfect ads, and measure success with pixel and UTM parameters.
Welcome to an inspiring online course led by Mathias Bürk, a highly experienced professional in the field of social media advertising, with a particular focus on Facebook and Instagram. With a strong background in collaborating with top agencies, companies, and platform pages, including Facebook itself, Mathias Bürk brings his wealth of knowledge to guide you through the world of Facebook marketing. In this online course, you'll receive a comprehensive introduction to creating powerful and effective advertising campaigns on social media platforms.
Throughout this course, you'll discover the art of communicating in a simple and direct way, ensuring that your message resonates with your audience within seconds. Mathias Bürk's logical approach to advertising allows him to craft impactful campaigns that deliver real results for his clients. With a strong emphasis on understanding the goals of each campaign, he will teach you how to make a significant impact on your client's business, helping them grow through well-thought-out advertising strategies.
In this course, you'll receive a thorough overview of the Facebook marketing platform and learn how to create a commercial account. You'll explore various campaign structures, target audiences, optimization techniques, and ad types to craft captivating and engaging ads. Additionally, Mathias Bürk will guide you through the process of selecting suitable photos and videos for your campaigns, along with best practices for effective briefing.
What will you learn in this online course?
15 lessons & 10 downloads
- 100% positive reviews (3)
- 885 students
- 15 lessons (2h 20m)
- 10 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: German
- German, Spanish, English, Portuguese, French, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
In this hands-on course, your final project will be to create a complete advertising campaign, from the initial briefing to the finished ad. With Mathias Bürk's guidance, you'll apply the concepts and techniques learned throughout the course to craft compelling and impactful ads that effectively communicate your client's message and achieve their goals.
Who is this online course for?
If you're passionate about social media advertising and eager to learn the intricacies of Facebook marketing, this course is tailored for you. Whether you're a seasoned marketer looking to enhance your skills or a beginner seeking a comprehensive introduction, Mathias Bürk's expertise and engaging teaching style cater to all levels of experience. To participate, all you need is a Facebook page, an Instagram account, and a website with a built-in pixel—all stored in the Facebook Business Manager. Don't miss this opportunity to captivate your audience with engaging Facebook ads and take your social media advertising to new heights!
Requirements and materials
To embark on this exciting journey into the world of Facebook marketing, all you need is access to a Facebook page, an Instagram account, and a website with a built-in pixel—all conveniently stored in the Facebook Business Manager. With these essential tools, you'll be fully equipped to learn from Mathias Bürk and gain the skills needed to create impactful and successful advertising campaigns. Join now and unleash your potential as a social media advertiser!
Reviews
A course by Mathias Bürk
Meet Mathias Bürk, a seasoned professional in the dynamic world of social media advertising, with a special focus on Facebook and Instagram. With an impressive background collaborating with renowned agencies and top companies, including 1&1 and Facebook itself, Mathias has established himself as a leading authority in the field. His expertise in crafting effective advertising campaigns has earned him the privilege of consulting with international businesses, from startups to DAX corporations.
Driven by a logical and goal-oriented approach, Mathias places paramount importance on understanding the essence of a brand and translating it into compelling visuals. His ability to convey messages in a simple and direct manner, capturing the attention of the audience within seconds, sets him apart as a creative force in the industry. With a passion for helping clients grow, Mathias thrives on identifying the most impactful strategies that deliver real results. As a skilled communicator and educator, Mathias shares his wealth of knowledge in this Domestika course, providing students with the tools to excel in the fast-paced and ever-evolving landscape of Facebook marketing.
Content
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U1
Introduction
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About me
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Inspirations
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U2
Campaign Basics
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What this course is about
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Introduction to Business Manager and the advertising account
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Introduction to the campaign structure
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Through target groups on Facebook and Instagram
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Targets, optimizations and bids in advertising campaigns
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U3
Ads and best practices
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Different displays
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Best practices for photos in Facebook and Instagram advertising
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Video best practices for performance and brand advertising
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Briefing best practices
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U4
Website tracking
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Installation of the meta pixel and its standard events
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Advanced settings for the meta pixel
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Use and implementation of UTM parameters
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Metrics and KPIs to measure the success of campaigns
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FP
Final project
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Efficient Instagram and Facebook Ads
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
dann_n
PlusBuen curso
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ceugenio
PlusExcelente curso, directo al asunto y sin paja, 100% recomendable.
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erickgf1
PlusvERY VERY GOOD