Digital Content Creation: Master Planning and Social Media Impact
The good brief
A course by Claudio Cuevas Barrientos , Journalist
About the video: The good brief
Overview
“In this lesson, I'll teach you how to develop a good brief that allows you to identify the needs of your client and audience. ”
In this video lesson Claudio Cuevas Barrientos addresses the topic: The good brief, which is part of the Domestika online course: Digital Content Creation: Master Planning and Social Media Impact. Master the necessary elements to build a successful digital project. .
Partial transcription of the video
“Now it's time for us to get into the field to begin to build our digital dissemination plan. The first thing we will see is how to build a good brief. A good brief will be key. will allow us to understand the client's needs and the audience. You've probably encountered this request many times. Send me a proposal, let's make a video. or more recently Let's make a tiktok because it's trendy, because it's what's in fashion, because it's what young people are seeing. However, my invitation is that we do what comes first, and the first thing is to understand what we are going to do. The person.....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Content Creation: Master Planning and Social Media Impact
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Category
Marketing & Business -
Areas
Content Marketing, Copywriting, Digital Marketing, Social Media
Claudio Cuevas Barrientos
A course by Claudio Cuevas Barrientos
Claudio Cuevas Barrientos is a Chilean journalist specializing in digital content, with nearly two decades of experience in the media sector. He began his career at Cooperativa.cl in 2003, when the digital world was just beginning to emerge. He currently works at Mega, Chile's leading television channel. His focus has evolved from simply disseminating information to creating engaging content that achieves effective conversion and brand recognition. Creativity and entertainment are at the core of his work, which has allowed him to lead innovative projects in the world of television fiction.
His experience is complemented by a solid academic background and the ability to advise small businesses. Claudio has distinguished himself by implementing trends and adapting strategies to reach diverse audiences, always seeking a balance between aesthetics and functionality. Inspired by creative processes, music, and sports, his methodology is based on the systematization and development of decision-making processes. His goal is to share this knowledge so that others can apply it to their own digital challenges, contributing to the professional and creative growth of his students.
- 108 students
- 13 lessons (1h 57m)
- 18 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
