Digital Content Creation: Master Planning and Social Media Impact
Identify formats and platforms
A course by Claudio Cuevas Barrientos , Journalist
About the video: Identify formats and platforms
Overview
“It's time to decide on which platforms and formats you'll distribute your content. I'll explain in this lesson. ”
In this video lesson Claudio Cuevas Barrientos addresses the topic: Identify formats and platforms , which is part of the Domestika online course: Digital Content Creation: Master Planning and Social Media Impact. Master the necessary elements to build a successful digital project. .
Partial transcription of the video
“In this lesson you will learn on which platforms and with which formats you are going to to distribute your content digitally. Again, the source of all the answer regarding our formats and types of content are in the good brief. The question that is going to give us some of the answers we need at this stage It has to do with actions. What does our client want to achieve? in this case the area of grammar, with its product the new expert. In digital. As we saw, they want to cover many bases. They want recognition, they want consideration and, Of course, they want conversion, They want people ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Content Creation: Master Planning and Social Media Impact
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Category
Marketing & Business -
Areas
Content Marketing, Copywriting, Digital Marketing, Social Media

Claudio Cuevas Barrientos
A course by Claudio Cuevas Barrientos
Claudio Cuevas Barrientos is a Chilean journalist specializing in digital content, with nearly two decades of experience in the media sector. He began his career at Cooperativa.cl in 2003, when the digital world was just beginning to emerge. He currently works at Mega, Chile's leading television channel. His focus has evolved from simply disseminating information to creating engaging content that achieves effective conversion and brand recognition. Creativity and entertainment are at the core of his work, which has allowed him to lead innovative projects in the world of television fiction.
His experience is complemented by a solid academic background and the ability to advise small businesses. Claudio has distinguished himself by implementing trends and adapting strategies to reach diverse audiences, always seeking a balance between aesthetics and functionality. Inspired by creative processes, music, and sports, his methodology is based on the systematization and development of decision-making processes. His goal is to share this knowledge so that others can apply it to their own digital challenges, contributing to the professional and creative growth of his students.
- 138 students
- 13 lessons (1h 57m)
- 18 additional resources (3 files)
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- Audio: Spanish, English
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- Level: Beginner
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