Digital Content Creation: Master Planning and Social Media Impact

Editing Digital Content

“We've reached the end of the course! Thank you for continuing to learn the tools you need to create a compelling and coherent digital content proposal. As we saw in the course, the foundation of your work is to have a clear understanding of some fundamental concepts. The Brief The first and most important is the brief. If it's not clear because you didn't receive a suitable one, or if you still have questions, don't hesitate to review the unit on how to optimize it. The Audience Don't forget that to achieve success with your digital content plan, it's key to know who your audience is targeting. Analyze your audience. Identify which platform they're most active on and most receptive to your content proposal, and review the trends they most identify with. In this search, you'll come across content or format references. Don't miss the opportunity to experiment with new content. Sometimes the best ideas come from areas or interests that feel far removed from digital. Content Types Once you've developed your creative proposal, organize it so you can begin to preview what you have, what's missing, and how you can improve it. Define your primary, secondary, and supporting original content. This will also allow you to clearly see which platforms and when will be appropriate to display that content to meet the objectives you set based on the brief. The Media Plan Finally, gather and organize all the information in your Digital Content Plan. Don't forget to use the template along with the Gantt chart included in the course's attached documents. And don't just stick to that Excel spreadsheet: The journey you take is as valuable as the result. Always incorporate it into your presentations, including your Plan. Share the project you completed in the course with the community, along with your reflections and documentation. Sharing everything you've learned with the rest of the community in a project published on your profile can give us ideas. If you have questions, the forum is a place where you'll find a community ready to help you. And, to the extent possible, I'll answer your questions and provide feedback on your work. ”

Partial transcription of the video

“We're done, thanks for making it this far. I hope I have given you a solid foundation for create your first digital content plan. I invite you to keep updating yourself, take courses and follow leaders on social media of the industry so you're always up to date with the latest developments. Don't forget to share your project on the forum, tell us what your step by step was and the discoveries you made during the development of your digital content plan. Each work area will have its own interests and rhythms. so each project will be a world of its own different from which we can all learn. I...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Content Creation: Master Planning and Social Media Impact

• Level: Beginner
• 138 students
• 4 units
• 13 lessons (1h 57m)
• 3 downloads

• Category

  Marketing & Business

• Areas

  Content Marketing, Copywriting, Digital Marketing, Social Media