Digital Content Creation: Master Planning and Social Media Impact
Identifying myself and my audience
A course by Claudio Cuevas Barrientos , Journalist
About the video: Identifying myself and my audience
Overview
“What is my voice? Who am I doing this project for? Understanding this will be key, and you'll learn some methods to find out in this lesson. ”
In this video lesson Claudio Cuevas Barrientos addresses the topic: Identifying myself and my audience, which is part of the Domestika online course: Digital Content Creation: Master Planning and Social Media Impact. Master the necessary elements to build a successful digital project. .
Partial transcription of the video
“We are already understanding. what are our client's needs, We understand what formats are available to us. Now we have to understand What will my voice be? How will I speak in my digital content plan? And how am I going to communicate with my audience? Here the questions to answer are: what is the voice? suitable to be able to communicate with this ideal audience? How am I going to address her? How am I going to talk to him? How am I going to tell him what I want to tell him? I see the journey of content development in digital as a four-element wheel. of content, audience and message. But w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Content Creation: Master Planning and Social Media Impact
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Category
Marketing & Business -
Areas
Content Marketing, Copywriting, Digital Marketing, Social Media
Claudio Cuevas Barrientos
A course by Claudio Cuevas Barrientos
Claudio Cuevas Barrientos is a Chilean journalist specializing in digital content, with nearly two decades of experience in the media sector. He began his career at Cooperativa.cl in 2003, when the digital world was just beginning to emerge. He currently works at Mega, Chile's leading television channel. His focus has evolved from simply disseminating information to creating engaging content that achieves effective conversion and brand recognition. Creativity and entertainment are at the core of his work, which has allowed him to lead innovative projects in the world of television fiction.
His experience is complemented by a solid academic background and the ability to advise small businesses. Claudio has distinguished himself by implementing trends and adapting strategies to reach diverse audiences, always seeking a balance between aesthetics and functionality. Inspired by creative processes, music, and sports, his methodology is based on the systematization and development of decision-making processes. His goal is to share this knowledge so that others can apply it to their own digital challenges, contributing to the professional and creative growth of his students.
- 138 students
- 13 lessons (1h 57m)
- 18 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
