Digital Content Creation: Master Planning and Social Media Impact
Performance indicators
A course by Claudio Cuevas Barrientos , Journalist
About the video: Performance indicators
Overview
“How will I know if I'm doing well? In this lesson, I'll show you where to look and what to measure to see if your content plan is meeting your goals. ”
In this video lesson Claudio Cuevas Barrientos addresses the topic: Performance indicators, which is part of the Domestika online course: Digital Content Creation: Master Planning and Social Media Impact. Master the necessary elements to build a successful digital project. .
Partial transcription of the video
“Now that you have your digital content plan, and your broadcast schedule, how to know if you did well. That's what smart goals are key for. and performance indicators. The first thing when determining which ones are going to to be your objectives and your KPIs is to establish What are you going to measure? as in almost all of this exercise, the answer to that is in the brief. In order to set your goals, I recommend you use the Smart methodology. are acronyms that refer to features that allow these objectives They are clear, defined and allow you to use them at the end of the development of ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Content Creation: Master Planning and Social Media Impact
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Category
Marketing & Business -
Areas
Content Marketing, Copywriting, Digital Marketing, Social Media
Claudio Cuevas Barrientos
A course by Claudio Cuevas Barrientos
Claudio Cuevas Barrientos is a Chilean journalist specializing in digital content, with nearly two decades of experience in the media sector. He began his career at Cooperativa.cl in 2003, when the digital world was just beginning to emerge. He currently works at Mega, Chile's leading television channel. His focus has evolved from simply disseminating information to creating engaging content that achieves effective conversion and brand recognition. Creativity and entertainment are at the core of his work, which has allowed him to lead innovative projects in the world of television fiction.
His experience is complemented by a solid academic background and the ability to advise small businesses. Claudio has distinguished himself by implementing trends and adapting strategies to reach diverse audiences, always seeking a balance between aesthetics and functionality. Inspired by creative processes, music, and sports, his methodology is based on the systematization and development of decision-making processes. His goal is to share this knowledge so that others can apply it to their own digital challenges, contributing to the professional and creative growth of his students.
- 159 students
- 13 lessons (1h 57m)
- 18 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
