Digital Content Creation: Master Planning and Social Media Impact
A course by Claudio Cuevas Barrientos , Journalist
Master the necessary elements to build a successful digital project.
Discover how to create and edit impactful digital content that meets your project objectives. With nearly 20 years of experience in digital media, you'll learn to develop a content plan that meets the needs of each platform. From conceptualization to results measurement, each step is designed to help you master the creation of engaging and relevant content. You'll learn to recognize market trends and adapt them to your projects, ensuring that your content is not only viewed but also generates engagement and conversions.
Throughout the lessons, you'll explore the most effective techniques for identifying your audience and communicating with them efficiently. You'll also be provided with tools to systematize creative and decision-making processes, optimizing your efforts and maximizing impact. Upon completion, you'll have a clear, measurable digital content plan aligned with your objectives. With a practical and creative approach, this course will guide you to achieve exceptional results in the digital world.
What will you learn in this online course?
13 lessons & 18 downloads
- 85 students
- 13 lessons (1h 57m)
- 18 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Students will create a customized digital content plan, adapting strategies for different platforms. They will develop a project that encompasses everything from planning to results measurement, ensuring effective and engaging communication for their audiences.
Who is this online course for?
It is designed for digital communication enthusiasts, marketing professionals, entrepreneurs, and content creators looking to improve their skills in editing and planning digital projects. It's ideal for those who want to master effective social media strategies and understand audience behavior.
Requirements and materials
No extensive prior knowledge is required. Previous posting on social media platforms such as Instagram, Facebook, Twitter, or TikTok is required. Common digital materials and content management software will be used to efficiently create and edit digital projects.
Claudio Cuevas Barrientos
A course by Claudio Cuevas Barrientos
Claudio Cuevas Barrientos is a Chilean journalist specializing in digital content, with nearly two decades of experience in the media sector. He began his career at Cooperativa.cl in 2003, when the digital world was just beginning to emerge. He currently works at Mega, Chile's leading television channel. His focus has evolved from simply disseminating information to creating engaging content that achieves effective conversion and brand recognition. Creativity and entertainment are at the core of his work, which has allowed him to lead innovative projects in the world of television fiction.
His experience is complemented by a solid academic background and the ability to advise small businesses. Claudio has distinguished himself by implementing trends and adapting strategies to reach diverse audiences, always seeking a balance between aesthetics and functionality. Inspired by creative processes, music, and sports, his methodology is based on the systematization and development of decision-making processes. His goal is to share this knowledge so that others can apply it to their own digital challenges, contributing to the professional and creative growth of his students.
Content
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U1
Introduction
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Presentation
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Influences
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U2
The basic knowledge we will need
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Digital platforms and permanent change
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Types of content on social networks
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The good brief
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Identifying myself and my audience
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U3
Content development
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Create the contents of your plan
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Identify formats and platforms
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Build the plan
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Build a dissemination calendar
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U4
A few last details
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Performance indicators
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How to find your voice on social media
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Best practices on social media
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FP
Final project
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Editing Digital Content
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
