Introduction to the Business of Food Styling
The set
A course by Espacio Crudo , Design & Photography Studio
About the video: The set
Overview
“This is our moment! Here you will test your ideas in physics. Once Andrés gives me the green light to continue, in this lesson I will set up the set. All our senses must be set to work coherently with the recipe and the space I have for the composition. In this stage of the photo you must have an attentive mind to finalize every detail and not overlook anything. ”
In this video lesson Espacio Crudo addresses the topic: The set, which is part of the Domestika online course: Introduction to the Business of Food Styling. Learn to develop a culinary styling project from start to finish.
Partial transcription of the video
“Hello, in this unit we will explain how the set is assembled that we already developed previously. Let's start with the bottom. We must check that the fund is in good condition. Here are some small imperfections that we have to correct so that the photo comes out well. If you remember, this was the composition scheme. It is the one that we are going to replicate on this background using the elements we already talked about, the props, certain heights, support elements and ingredients. Let’s start by healing the imperfections that the fund has then locate the heights that will be distributed...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to the Business of Food Styling
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Category
Photography & Video -
Areas
Digital Photography, Food Photography, Food Styling, Lifestyle Photography, Marketing, Photography, Product Photography, Studio Photography
Espacio Crudo
A course by Espacio Crudo
Meet Natalia Londoño, Paola Sánchez and Andrés Caicedo, the creative trio behind Espacio Crudo, a multidisciplinary studio that fuses design and photography with a passion for gastronomy. In their innovative approach, they use food as a primary means of communication, exploring new ways of experiencing and narrating through food. This dynamic team brings together their talents in art direction, photography and food to create visual content that goes beyond the conventional.
From their base in Colombia, Natalia, Paola and Andrés have collaborated with a variety of brands, large and small, creating projects that transcend the ordinary. Their approach to food as a means of expression has allowed them to explore the cultural, social and political intersections that converge in each dish. This deep and multifaceted focus on food as communication has led them to be recognized both in the advertising industry and in renowned international publications.
With innovative personal projects, such as "Balanced Diet", where they transform food into unique visual creations, and collaborations with influential brands such as Cola and Pola Colombia, Espacio Crudo demonstrates how food can be a powerful vehicle for telling stories and challenging creative boundaries. Her approach not only highlights her artistic prowess, but also her deep understanding of how food becomes a powerful visual language that transcends borders and connects with audiences around the world.
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- 9,773 students
- 15 lessons (2h 28m)
- 18 additional resources (9 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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