Introduction to the Business of Food Styling
How do I imagine the photo? Part 2
A course by Espacio Crudo , Design & Photography Studio
About the video: How do I imagine the photo? Part 2
Overview
“Once the recipe is clear, each member of Crudo will tell you the processes that he executes in order to explain how the photo is imagined, in this way, at the end of the lesson you will be able to understand how the photo will be executed from the point of view of of art, food styling and technical aspects of photography. ”
In this video lesson Espacio Crudo addresses the topic: How do I imagine the photo? Part 2, which is part of the Domestika online course: Introduction to the Business of Food Styling. Learn to develop a culinary styling project from start to finish.
Partial transcription of the video
“Once we have the recipe clear, we must take out the ingredients. We know what the customer wants It is a photo of the composition of the ingredients from before the recipe. Let the quality ingredients be seen. The first thing we have to keep in mind is that we must land these ideas. Land the ideas not only for us, but for the client to see what we have in mind and the team see how we have Organized all sets in the head. Here we have the Greek yogurt recipe with oatmeal and chocolate granola. We have nine ingredients. The first thing we do is start with the framing. We have a square frame. W...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to the Business of Food Styling
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Category
Photography & Video -
Areas
Digital Photography, Food Photography, Food Styling, Lifestyle Photography, Marketing, Photography, Product Photography, Studio Photography
Espacio Crudo
A course by Espacio Crudo
Meet Natalia Londoño, Paola Sánchez and Andrés Caicedo, the creative trio behind Espacio Crudo, a multidisciplinary studio that fuses design and photography with a passion for gastronomy. In their innovative approach, they use food as a primary means of communication, exploring new ways of experiencing and narrating through food. This dynamic team brings together their talents in art direction, photography and food to create visual content that goes beyond the conventional.
From their base in Colombia, Natalia, Paola and Andrés have collaborated with a variety of brands, large and small, creating projects that transcend the ordinary. Their approach to food as a means of expression has allowed them to explore the cultural, social and political intersections that converge in each dish. This deep and multifaceted focus on food as communication has led them to be recognized both in the advertising industry and in renowned international publications.
With innovative personal projects, such as "Balanced Diet", where they transform food into unique visual creations, and collaborations with influential brands such as Cola and Pola Colombia, Espacio Crudo demonstrates how food can be a powerful vehicle for telling stories and challenging creative boundaries. Her approach not only highlights her artistic prowess, but also her deep understanding of how food becomes a powerful visual language that transcends borders and connects with audiences around the world.
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- 9,780 students
- 15 lessons (2h 28m)
- 18 additional resources (9 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
